Industry Relations Program

Visit California’s Industry Relations Program aims to help unify California’s travel industry and effectively reinforce the state’s global position as the premier travel destination around the world. As a travel-related partner organization, our Directors of Client Relations meet with you to ensure you too play a role in California’s tourism story.

Program Benefits


Join the Community

The program helps you leverage Visit California’s tools and resources to extend your marketing reach to the California visitor.

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Meet Your Representative


Join the Community

The Director of Client Relations is your go-to person for all things Visit California. They are also the eyes and ears of the industry.

Director Profiles


Research Dashboard

Click here to subscribe to the latest research newsletter.


Network in the Community

It's where California's travel industry connects and shares business insights.

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Industry Relations Program

Meet your regional representative and discover new ways to market your business.

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Travel Means Jobs

There are over 1 million travel-and-tourism-related jobs in California.

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Check out and subscribe to any of Visit California's communications pieces.

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Upcoming Events

View a complete list of upcoming California tourism industry events and join us!

View Events
Thank you to our Golden State Sponsors:
MeringCarson Time Inc