Program Benefits

The Visit California Industry Liaison Program is designed to provide travel-related partners and organizations with the tools and resources necessary to stay on top of travel industry trends, extend marketing reach to the California visitor and make informed marketing decisions on behalf of destinations.

Be Part of the California Story

Meeting with your Liaison and leveraging the program’s resources will help ensure your organization is presented as part of the California story. 

In-Depth Research

The research and data Liaisons share can help inform your business planning and marketing strategy. 

Extend Your Marketing Reach

Visit California offers a variety of no- and low-cost marketing programs and tools for its travel industry partners. Your liaison will help ensure you take advantage of the many opportunities out there, including co-opportunities, media events, domestic and international trade shows and print and online publications. Liaisons can help you join the Industry Community and submit content to, the leading consumer website for potential California travelers that attracts millions of users each month. 

Industry Insights

Visit California Liaisons are knowledgeable and well versed in the state’s travel industry, as well as the distinct challenges of each industry segment within the broader travel and tourism ecosystem. Meeting with stakeholders across all segments on a daily basis, Liaisons have a great deal of industry knowledge and connections to the “news on the street” that you can tap into. 

Stay Connected

Your business developments are important to Visit California. Your input also plays a key role in helping to effectively shape Visit California’s marketing programs, events and more. Meeting with your Liaison is an opportunity to share your business news and experiences, so Visit California can compile and track trends and advancements statewide.

Research Dashboard

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Network in the Community

It's where California's travel industry connects and shares business insights.

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Industry Relations Program

Meet your regional representative and discover new ways to market your business.

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Travel Means Jobs

There are over 1 million travel-and-tourism-related jobs in California.

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Upcoming Events

View a complete list of upcoming California tourism industry events and join us!

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Thank you to our Golden State Sponsors:
MeringCarson Time Inc