Governor Appoints Cascade Wonderland Association CEO to California Travel & Tourism Commission

GOVERNOR APPOINTS SHASTA CASCADE WONDERLAND ASSOCIATION CEO TO CALIFORNIA TRAVEL & TOURISM COMMISSION

(SACRAMENTO, Calif.) – Governor Schwarzenegger has appointed Shasta Cascade Wonderland Association CEO Bob Warren to serve on the California Travel & Tourism Commission (CTTC), announced Caroline Beteta, CTTC president & CEO and chair of the U.S. Travel Association.
 
“As the manager of one of the first destination marketing organizations in California, the Shasta Cascade Wonderland Association, Bob has a strong track record in promoting economic development through recreation,” Beteta said. “We believe his 17 years of experience and investment in our California travel industry will make him a great asset to the Commission.”
 
The 37-member commission is composed of individuals from all 12 regions of California dedicated to directing CTTC’s marketing programs and activities, which are designed to increase travel to California. Members represent five sectors of the travel industry, which is California’s fourth largest employer and fifth largest contributor to the gross state product: Accommodations, Restaurants and Retail, Attractions and Recreation, and Transportation and Travel Services, and the Passenger Car Rental Industry. Twenty-four of the commissioners are elected by the approximately 5,000 assessed California businesses; 12 are appointed by the governor; and the 37th is the California Business, Transportation and Housing Agency Secretary.
 
"I feel really honored to have been selected by Governor Schwarzenegger for this appointment, and look forward to working with the staff of the CTTC and other Commissioners on continuing to refine our overall marketing objectives and strategy," said Warren. "California, with its unequalled natural landscape and cultural diversity is the envy of every state in America and many foreign countries. We want to keep marketing well to keep us top of mind with global travelers.”
 
CTTC’s core marketing strategies include helping the state industry do what it cannot do for itself, such as: maintaining volume in primary domestic markets; reach visitors within national opportunity markets through awareness-building brand programs; expand marketing beyond seasonal coverage to drive year-round visitation; deepen efforts in primary international markets through multi-tiered audience approach; and create a technology platform to leverage the California brand character and provide additional avenues for consumer reach. CTTC has earned a reputation as a leading destination marketing organization, known for its innovative advertising, sound financial and marketing strategy and dedication to enhancing the state product through education and public affairs programs.
 
The CTTC is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to the CTTC, travel and tourism expenditures total $97.6 billion annually in California, support jobs for 924,000 Californians and generate $5.8 billion in state and local tax revenues. For more information about the CTTC and for a free California Visitor’s Guide, go to www.VisitCalifornia.com.
 
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