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Director of Europe & India Marketing

Recently Filled Position

TYPE

Full Time

JOB DESCRIPTION

Responsible for the promotion of California as the premier travel destination in the Europe (United Kingdom, Germany, France, Italy and Scandinavia) and India markets with an ultimate goal of
increasing visitation and maintaining market share. Develop overall market strategy for each of the Europe markets and oversee implementation of marketing strategies and tactics across all disciplines including consumer, trade and public relations, as well as events in cooperation with Visit California consumer, trade and PR teams.

Manage in-market marketing teams whose core competency is to develop trade, PR and consumer partnerships. Develop market-specific annual plans and oversee marketing budget of $5 million. Approve all in-country projects and be the communication conduit between the in-market teams and internal staff, as well as industry stakeholders. Serve as regional expert to internal staff and industry stakeholders for the Europe and India markets. Support Associate Vice President of Global Marketing in organizing educational programs for the California travel industry (e.g. Visit California’s Outlook Forum, specific industry committees, and various marketing and stakeholder educational programs).

 

AREAS OF RESPONSIBILITY

Key Duties & Responsiblities

  • Develop annual marketing plans pertaining to consumer, trade and public relations activities for Europe and India markets
  • Oversee implementation of all consumer advertising and marketing programs, including layered brand advertising campaigns and digital marketing efforts in all European markets
  • Oversee management of key trade shows, sales missions and events in Europe and India markets and attend on behalf of Visit California as necessary
  • Oversee Visit California’s familiarization trips for travel trade and PR audiences
  • Manage and reconcile market specific budgets on monthly basis
  • Negotiate annual contracts and set out annual goals
  • Hiring and training of in-market and internal staff, deliver annual performance reviews
  • Communicate organization’s priorities and goals to in-market teams
  • Create measureable ROI for all programs

Estimated % of Time:

  • 30% Provide daily management of marketing priorities in European and India markets. Serve as liaison with Europe and India in-market teams and Visit California HQ staff, vendors and travel industry partners.
  • 30% Oversee budget reconciliations, staff training, and annual performance reviews. Develop and oversee overall strategy and management of marketing programs specially designed for the Europe and India markets. Programs include brand advertising, digital campaigns, travel trade, public relations and consumer cooperative campaigns geared toward the European and Indian consumer. Manage industry training on what the European and Indian consumers expects when visiting out state.
  • 20%Develop and oversee overall strategy and management of marketing programs for all Europe and India markets with the goal of increasing visitation to California. Programs may include digital and social media marketing, travel trade, and public relations efforts.
  • 15% Receive and respond to leads from key domestic and international partners. Send follow-up information and materials, and forward requests for information to industry partners. Conduct
    educational seminars for industry on how to work in various European and India markets. Create and present reports for external (California travel and tourism industry) and internal (Visit California’s Board of Directors) stakeholders. Present at a variety of industry events.
  • 5% Other duties as assigned by supervisor.
     
QUALIFICATIONS / EXPERIENCE

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily:

  • "Proven track record" in managing and launching international marketing campaigns.
  • Ability to communicate and lead cross-functional teams within a professional office
    environment.
  • Demonstrate ability to manage multimillion dollar advertising and cooperative programs.
  • Minimum of five years of professional experience in the tourism industry.
  • Strong written and verbal communication skills. Ability to present to large groups.
  • Strong budget and account management experience.
  • Strong organizational skills and ability to handle multiple tasks and meet deadlines.
  • Previous experience working with Europe and India countries a plus.
  • Work hours may sometimes reflect operating hours of Europe and India markets.
  • Some international travel will be required.
  • Position is based in Visit California’s global headquarters in Sacramento, Calif.
  • Knowledge of Microsoft Office products, including Word, Excel and PowerPoint.
  • Bachelor’s Degree or other advanced degree in marketing, recreation, tourism or related
    business field.

SALARY / COMPENSATION

In addition to a competitive salary, Visit California offers an excellent benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, parking, job-specific skill training and much more! 

HOW TO APPLY

Please send your cover letter, resume and salary requirements via e-mail to Rob Jacinto in Human Resources at, rjacinto@visitcalifornia.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation. 

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