Visit California monitors trends affecting California travel and tourism and reports highlights in the California Travel Research Dashboard - to subscribe, go here.
Previous reports from the last 5 years can be found below.
It's where California's travel industry connects and shares business insights.
Our monthly report highlights key tourism industry indicators to help you plan.
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Visitors spent a projected $125.9 billion in California in 2016, providing $10.3 billion in state & local tax revenue.