In 2015, California had a projected 257.9 million person-trips. The projected numbers for 2015 show a total visitor spend of $122.5 billion, directly supporting 1,064,000 jobs and generating $9.9 billion in direct state and local tax revenues. Visit California's mission is to create desire for the California experience, which encourages travel and tourism to the state. Our Five-Year Strategic Marketing Plan is a key component of our overall business plan and serves as a roadmap for annually developed work plans that detail the specific tactics designed to advance our mission.
Under the Dream Big Dividend, Visit California will promote the Golden State to 14 global destinations in a tiered market strategy.
Leverage Visit California's $100 million marketing investment at the state level by partnering with us.