Market Strategy

FY16-18 Marketing Work Plan

The FY16-18 Marketing Work Plan outlines the objectives, strategies and tactics of Visit California’s global marketing programs.

Read the Plan

FY16-18 Marketing Work Plan

The FY16-18 Marketing Work Plan outlines the objectives, strategies and tactics of Visit California’s global marketing programs.

Read the Plan
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Visit California's Strategy

For 17 years, Visit California’s marketing programs have been successfully keeping California top-of-mind as a premier travel destination.

Strategic Marketing Plan
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Outlook Forum

Visit California's Outlook Forum is California's premier travel marketing conference, bringing together hundreds of global industry experts.

 

Learn More
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Travel is big business in California

In 2015, California had a projected 257.9 million person-trips. The projected numbers for 2015 show a total visitor spend of $122.5 billion, directly supporting 1,064,000 jobs and generating $9.9 billion in direct state and local tax revenues. Visit California's mission is to create desire for the California experience, which encourages travel and tourism to the state. Our Five-Year Strategic Marketing Plan is a key component of our overall business plan and serves as a roadmap for annually developed work plans that detail the specific tactics designed to advance our mission.

Network in the Community

It's where California's travel industry connects and shares business insights.

Visit Today

Get Free Publicity

Put your content in front of more than 9 million visitors a year on VisitCalifornia.com.

Submit Content

Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

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Marketing to China

Did you know that in 2015, 1 million visitors from China came to California?

Market Info
Thank you to our Golden State Sponsors:
MeringCarson Time Inc