FY16-18 Marketing Plan

The FY16-18 Annual Marketing Work Plan outlines the objectives, strategies and tactics of Visit California’s global marketing programs.

Executive Summary & Background
A welcome from President and CEO Caroline Beteta & exploration of how Visit California's state-level marketing programs are developed.

The complete proprietary marketing plan is available to California travel industry partners. For a copy, please send an email to communications@visitcalifornia.com.




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Marketing to China

Did you know that in 2016, 1.3 million visitors from China came to California?

Market Info
Thank you to our Golden State Sponsors:
MeringCarson Time Inc