Global Ready China Toolkit

California is the top U.S. destination for Chinese visitors welcoming over 1 million visitors in 2015 who collectively spent more than $2.5 billion in the Golden State. Visit California's Global Ready China Toolkit is designed to help ensure California‘s travel industry is effectively prepared to welcome the Chinese visitor now and in the years ahead. Learn more about Visit California China market strategies and plans for the FY16/17 here.


China Training Materials


View a series of Global Ready China presentations around the topics of culture and customs, advertising and media trends, and the multi-layered travel trade ecosystem in China.


China Sales Mission


Join the Community

The annual China sales mission connects our partners and the travel trade in China while positioning California as the top travel destination. Want to be a delegate in the future? Click the link below to know more about the mission.


Best Practices


Join our community and share your thoughts and case studies with us on some of the best practices to boost your business and the entire travel industry in China.


China Consumer Marketing


Check out Visit California's direct-to-consumer campaign initiated in 2013. With the launch of tourism ambassador Ms. Gao Yuanyuan, this continuous effort spreads to TV, websites, and social media in China.


Trade Resources


From translation companies to tour operators, find the contacts and resources you need here.


Recommended Reading


Join the Community

Read about the new China Tourism Law and a variety of publications that provide the latest news on China here.



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Marketing to China

Did you know that in 2016, 1.3 million visitors from China came to California?

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