Two
Back to Programs

Rural Marketing Program

January 2018

Request Info

The California Grant Program is a foundational element in driving travel to the Golden State’s beyond-the-gateway regions. Through a multi-faceted approach comprising Tourism Marketing Grants and a robust Regional Marketing Program, Visit California is able to enhance and amplify marketing efforts for local DMOs across the state.

In FY16/17, the Regional Marketing Program included an original content series spotlighting California's lesser-known locales and finds in beyond-the-gateway destinations, aptly titled Hidden Gems. And in FY17/18, a partnership with the Adventure Travel Trade Association will feature California’s eight rural regions as part of both consumer and travel trade activations.

Other Programs You Might Be Interested In View All Programs Programs Detail Page