Current Publications

To subscribe to any of Visit California's communications pieces, visit and click on 'subscriptions'.

Current Publications

What's New in California Insights FY16/17 Year In Review

Quarterly release highlighting new tourism-related attractions, hotels, restaurants and more.

Click here to view past issues.

Monthly newsletter packed with news and ideas for travel industry professionals

Click here to view past issues.

Annual publication highlighting the industry's economic impact and Visit California's program highlights from the most recent fiscal year. To receive a print copy, contact
FY16/17 Partnership Marketing Planner  Beyond the Gateways  
An annual guide to tourism marketing co-opportunities with Visit California. A spotlight of rural California FAM itineraries.

Marketing and Work Plans

Strategic Marketing Plan Strategic Business Plan FY16-18 Marketing Plan
A 5-year plan that serves as the roadmap for annually developed work plans that detail the tactics designed to advance the marketing mission and objective. A 5-year guide outlining Visit California's strategic business plan. The FY16-18 Marketing Plan outlines the objectives, strategies and tactics of Visit California’s global marketing programs.


Network in the Community

It's where California's travel industry connects and shares business insights.

Visit Today

Grow Your Business

Discover new ways to increase your visibility around the world.

Learn More

California Stats & Trends

Get the latest research on domestic and international travel to California.

Read More

An Economic Engine

Visitors spent a projected $126.3 billion in California in 2016, providing $10.3 billion in state & local tax revenue.

Upcoming Events

View a complete list of upcoming California tourism industry events and join us!

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Thank you to our Golden State Sponsors:
MeringCarson Time Inc