Travel and tourism is one of California’s most important engines for economic growth. Travelers spend hundreds of millions of dollars in communities across California every day, spending a projected $122.5 billion in 2015 which directly supported $41.3 billion in earnings for over one million California employees.
To learn more about the economic impact travel and tourism have, view the complete California Travel Impacts 1992-2015p report by Dean Runyan Associates or view the data by region or county.
The allure of the Golden State must be marketed frequently and vigorously in order to reach potential visitors across the United States and around the world. Other destinations also recognize the significant benefits of a growing tourism industry and are increasing their investment to attract visitors at California’s expense. Without investment and support for its tourism industry, Californians will lose the economic benefits and quality of life that we’ve come to enjoy with a strong tourism economy.