An Economic Engine

Below you'll find highlights from the California Travel Impacts Report 1992-2016p prepared by Dean Runyan Associates for Visit California.

You can also view the 2015p data by region or county, California Senate District, or California Assembly District

In addition, view our co-sponsored Oxford Economics report Destination Promotion: An Engine of Economic Development.

California Direct Travel Impacts

  Spending Earnings Employment  Tax Receipts
        Local State Total
2014 $118.4 billion $38.1 billion 1,026,000 $4.3 billion $5.3 billion $9.6 billion 
2015 $122.5 billion $41.3 billion 1,064,000 $4.6 billion $5.3 billion $9.9 billion
2016p $126.3 billion $45.4 billion 1,096,000 $4.9 billion $5.3 billion $10.3 billion

Source: Dean Runyan Associates

Direct Travel Employment & Earnings by Category, 2016p

Industry Group  Direct Travel Generated Employment Direct Travel Generated Earnings
Accommodation & Food Services 618,800 $22.9 million
Arts, Entertainment & Recreation 263,000 $10.3 million
Retail Trade 90,200 $3.2 million
Professional & Business Services 30,100 $2.1 million
Transportation 93,100 $6.9 million
      All Industries 1,095,800 $45.4 million

Source: Dean Runyan Associates and Minnesota Implan Group.

Visitor Spending by Commodity Purchased

  2014 2015 2016p
Accommodations 21.3 billion 23.3 billion 25.0 billion
Food Service 27.3 billion 28.7 billion 30.3 billion
Food Stores 3.4 billion 3.6 billion 3.6 billion
Local Transportation & Gas 18.5 billion 17.2 billion 16.1 billion
Arts, Entertainment & Recreation 16.0 billion 16.5 billion 17.0 billion
Retail Sales 16.7 billion 17 billion 17.2 billion
Visitor Air Transportation 5.4 billion 5.6 billion 5.7 billion
Other Travel 9.9 billion 10.6 billion 11.4 billion
     Destination Spending 118.4 billion 122.5 billion 126.3 billion

Source: Dean Runyan Associates and Minnesota Implan Group.

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