An Economic Engine

Below you'll find highlights from the California Travel Impacts Report 1992-2015p prepared by Dean Runyan Associates for Visit California.

You can also view the 2015p data by region or county, California Senate District, or California Assembly District

In addition, view our co-sponsored Oxford Economics report Destination Promotion: An Engine of Economic Development.

California Direct Travel Impacts

  Spending Earnings Employment  Tax Receipts
        Local State Total
2013 $113.5 billion $35.7 billion 985,000 $4.0 billion $5.1 billion $9.1 billion
2014 $118.4 billion $38.1 billion 1,026,000 $4.3 billion $5.3 billion $9.6 billion 
2015p $122.5 billion $41.3 billion 1,064,000 $4.6 billion $5.3 billion $9.9 billion

Source: Dean Runyan Associates

Direct Travel Employment & Earnings by Category, 2015p

Industry Group  Direct Travel Generated Employment Direct Travel Generated Earnings
Accommodation & Food Services 602,400 $20.9 million
Arts, Entertainment & Recreation 256,100 $9.8 million
Retail Trade 89,800 $1.8 million
Professional & Business Services 27,200 $3 million
Transportation 88,000 $5.8 million
      All Industries 1,064,000 $41.3 million

Source: Dean Runyan Associates and Minnesota Implan Group.

Visitor Spending by Commodity Purchased

  2013 2014 2015p
Accommodations 19.2 billion 21.3 billion 23.3 billion
Food Service 25.9 billion 27.3 billion 28.7 billion
Food Stores 3.2 billion 3.4 billion 3.6 billion
Local Transportation & Gas 19.1 billion 18.5 billion 17.2 billion
Arts, Entertainment & Recreation 15.5 billion 16.0 billion 16.5 billion
Retail Sales 16.3 billion 16.7 billion 17 billion
Visitor Air Transportation 5.0 billion 5.4 billion 5.6 billion
Other Travel 9.3 billion 9.9 billion 10.6 billion
     Destination Spending 113.5 billion 118.4 billion 122.5 billion

Source: Dean Runyan Associates and Minnesota Implan Group.

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