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Brand Advertising Manager

Open Position

TYPE

Full-Time

Start Date

August 30, 02018

JOB DESCRIPTION

This position, in collaboration with a second brand manager, will be the key point of contact for Visit California’s agencies of record for on- and offline marketing and advertising programs. These programs include consumer-facing initiatives in broadcast, print, display, search engine marketing, and other advertising programs.

As the Brand Advertising Manager, this position will be responsible for overseeing the Visit California brand in assigned markets and pillars to ensure established brand standards are communicated effectively and uniformly across all marketing and advertising channels.

This position will have oversight of consumer marketing activity in English speaking markets (including the United States, Canada, the United Kingdom, Australia, India and Scandinavia) and will work closely with regional country directors, PR & trade managers to ensure program alignment in each market.  This position will also manage the Arts & Entertainment, Culinary and Luxury pillars.

Specific responsibilities include:

  • Manage consumer-facing activity in the United States, Canada, the United Kingdom and Australia and for the Arts & Entertainment, Culinary and Luxury pillars. Serve as external agency point of contact for assigned markets and pillars.
  • Working in close partnership with the Director of Brand Advertising and Co-Op Marketing Coordinator, manage and reconcile the brand advertising budget and vendor contracts for assigned markets and pillars.
  • Work with Web Manager to implement online brand extensions on respective country websites and ensure advertising materials are localized and integrated on the website.
  • Work with Content Team to ensure brand/message consistency in Visit California market specific owned channels and provide advertising materials as needed.
  • Work with Country Director and in market agency teams to ensure brand/message consistency in Visit California market specific owned channels and provide advertising materials as needed.
  • Act as key point of contact for questions concerning brand guidelines, advertising assets and usage for respective markets.
  • Work with the Research Team to ensure campaign initiatives are tracked and measured.
  • Support senior staff, international country directors, travel trade and PR staff.
  • Respond to advertising program requests and opportunities.

AREAS OF RESPONSIBILITY

Key Duties & Responsibilities:

Estimated % of Time 

  • 50% Work directly with supervisor, advertising agency of record and other vendors as appropriate to successfully execute the brand advertising plan for the United States, Canada, the United Kingdom and Australia as well as for the pillars of Arts & Entertainment, Culinary and Luxury.  Meet weekly with the advertising agency to review the status of all pending projects.  Manage and reconcile the advertising budgets for assigned markets and pillars. 
  • 20% Work with Regional Country Directors, PR & Trade Managers to ensure program synergy for each assigned market. 
  • 20% Work with Web & Content Manager to ensure consistency and integration with owned channel (web, social, email) activity. 
  • 5% Serve as communications touch point for industry relations team to ensure consumer marketing activity in assigned markets is packaged for external communication. 
  • 5% Other duties as assigned by supervisor.
QUALIFICATIONS / EXPERIENCE

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, and demonstrate the following:

  • Ability to develop and communicate advertising plans with agency resources.
  • Demonstrated experience in advertising, media and agency management, including media buying process, maintenance, reporting and reconciliation.
  • Demonstrated experience with budget management of large-scale branded advertising campaigns.
  • Experience in managing staff and other outside resources.
  • Professional experience in the tourism industry preferred.
  • International marketing experience strongly preferred.
  • Education equivalent to a Bachelor’s Degree or higher in marketing, advertising, recreation, tourism or related field a plus.
  • Strong organizational skills.
  • Ability to handle multiple tasks and meet deadlines.
  • Strong written and verbal communication skills.
  •  Some travel may be required.

 

SALARY / COMPENSATION

In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, parking and much more!

HOW TO APPLY

Please send your cover letter, resume, and salary requirements via email to Sacramento Staffing Agency: help@sacramentostaffingagency.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.

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