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Global Partnership & Industry Marketing Manager

Open Position

TYPE

Full-Time

Start Date

June 28, 02018

JOB DESCRIPTION

The Global Partnership & Industry Marketing Manager will play a key role in supporting the VP of Marketing and AVP of Global Marketing in exploration, negotiation and onboarding of key strategic partnerships for Visit California. Examples include airline & travel endemic partnerships (such as British Airways, Air Canada, Flight Centre and Brand USA) along with non-endemic projects and alliances (such as Discovery Channel).  The Global Partnership & Industry Marketing Manager will be responsible for successful launch, strategic oversight and management of these programs.

The Global Partnership & Industry Marketing Manager will also play a key role in bridging Visit California’s marketing programs and respective discipline owners with industry partners, assessed businesses and third party entities. As a connecting force, this position is designed to ensure Visit California’s collaborative marketing programs meet the needs of and are being fully leveraged by Visit California’s diverse stakeholders to ultimately, deliver and demonstrate return on investment.

The Global Partnership & Industry Marketing Manager will be responsible for overseeing Visit California’s suite of partnership marketing programs and will work closely with marketing and communications staff to effectively develop opportunities and convey their value and practical components – from no cost integration to larger buy-in programs. In this bridging capacity, the Global Partnership & Industry Marketing Manager will need to be fluent in Visit California’s marketing strategy, programs and tactics and have the knowledge and ability to match industry partners with relevant opportunities. In addition to being enmeshed in Visit California marketing programs (including endemic and non-endemic partnerships), this role aims to create a feedback loop that leads to high levels of industry satisfaction and places a premium on internal and external relationships.

This position requires a unique blend of marketing savvy, sales skills and coalition building capabilities. The ideal candidate will have a strategic sensibility and the ability to understand Visit California’s industry, consumer, trade and media audiences and the global tourism marketing landscape.

AREAS OF RESPONSIBILITY

Specific responsibilities include:

  • In partnership with the VP of Marketing and AVP of Global Marketing, successfully onboard, launch and execute endemic and non-endemic projects and strategic programs of work;
  • Work with external agency resources to provide strategic direction and oversight of assigned Visit California partnership marketing efforts – from program inception/creation to partner communication, solicitation, facilitation and reporting;
  • On-going monitoring and evaluation of Visit California partnership marketing programs to gauge needs, engagement and success and make recommendations about program optimization;
  • Serve as primary point of contact on the Visit California marketing team for the industry relations team to direct industry inquiries regarding leveraging the marketing program of work;
  • Develop and manage a proactive strategy for soliciting industry participation in the Visit California program – from no-cost content submission to larger scale opportunities;
  • Develop and maintain a tracking system for partnership marketing industry touch points (that integrates with Visit California’s industry database);
  • Work closely with communications/industry relations staff to develop messaging for opportunities to leverage the Visit California marketing program; 
  • Proactively report on industry participation and sentiment in all elements of program to marketing team;
  • Lead the development of co-op partnership marketing collateral distributed to industry partners in Feb. 2019.   

 

 

Key Duties & Responsibilities:

Estimated % of Time 

  • 25% In partnership with the Travel Trade team, oversee onboarding and successful execution of assigned airline & travel endemic partnerships such as British Airways, Air Canada, Flight Centre and Brand USA.
  • 25% Work with Vice President of Marketing and Director of Brand Advertising to explore, onboard and execute select non-endemic projects and alliances as assigned by supervisor. 
  • 25% Serve as the primary point of contact on the marketing team for all industry communication regarding leveraging the Visit California marketing program of work.  Create and maintain a system for tracking industry touch points that includes a clear feedback loop and integrates with the Visit California industry database.  Work with Industry Relations and Communications staff to develop proactive industry messaging to showcase successful partnership marketing activities.  
  • 20% Strategic oversight of co-op marketing programs.  Work with agency partners to develop, manage and maintain a strategic approach to delivering stakeholder value that allows industry stakeholders to effectively leverage the Visit California program of work.  Report program effectiveness - via industry satisfaction and participation - both internally and externally.
  • 5% Other duties as assigned by supervisor.

 

 

QUALIFICATIONS / EXPERIENCE

Essential Qualifications:

 To perform this job successfully, an individual must be able to perform each key duty satisfactorily and meet the following requirements:

  • Demonstrated experience creating, selling and managing partnership marketing programs.
  • Ability to field demands from multiple constituencies, align the needs of numerous parties and foster collaboration.
  • Marketing and sales experience in the tourism industry.
  • Demonstrated experience in agency/vendor management.
  • Experience with budget management.
  • Education equivalent to a Bachelor’s Degree or higher in marketing, communications, recreation, tourism or related field a plus.
  • International business experience a plus.
  • Ability to handle multiple tasks and meet deadlines.
  • Strong written and verbal communication skills.

SALARY / COMPENSATION

In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, parking and much more!

HOW TO APPLY

Please send your cover letter, resume, two (2) writing samples and salary requirements via email to Sacramento Staffing Agency: help@sacramentostaffingagency.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.

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