Background
Visit California hosts the New York Media Reception annually in March, connecting California destinations and tourism businesses with 80-100 consumer, lifestyle and travel media. Top outlets represented at past events include Travel + Leisure, Passport Magazine, The Rachel Ray Show, The New York Times, Thrillist and USAToday.com.
Partner Benefits
- Opportunity to garner top-tier, national media coverage for your California destination, accommodation or attraction
- Networking one-on-one with New York-based travel and lifestyle media.
Details
- Exclusive California reception for New York and select out-of-area consumer lifestyle and travel trade media (print, broadcast and online)
- Tabletop exhibit space and networking opportunities at reception
- Rental of venue, catering costs and gifts for media
- Services of DCI, which will assist with event RSVPs and media attendance
- An up-to-date New York media list
- Inclusion in Visit California’s Story Ideas to be distributed to all media attendees at event
Metrics
- Quantity of media who attend the event
- High quality of mainstream and lifestyle media who attend the event
- Number of industry partners who register for events
- Stories that are written by journalists who attended the event
- Long-term relationships, inquiries, information requested, etc. by media who attended the event