VisitCalifornia
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Featured Speaker

Adam Schwab
Co-founder & CEO Luxury Escapes
Adam Schwab
Adam is the co-founder and CEO of Luxury Escapes, one of Australia’s largest pure play ecommerce businesses with more than 200 employees, operations in four continents and turnover of more than $350 million.
From a standing start less than five years ago, more than 300,000 people take a Luxury Escape each year, while Luxury Escapes has one of the highest net promoter scores globally in any sector. 

Luxury Escapes was No. 1 on the AFR Fast 100 Company list in 2013 and 2017 and No. 1 in Deloitte’s Technology Fast 50. Adam was the Young CEO of the Year in 2015 and nominated for the EY Entrepreneur of the Year 2014 (Southern Region).
 
Caroline Beteta headshot
President & CEO Visit California
Caroline Beteta
Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination and to increase the state’s share of tourism-related revenues. She simultaneously serves as the Director of Tourism in California’s Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s $126 million global marketing program and serves as the lead spokesperson for California’s $132.4 billion travel industry. She has shepherded the growth of Visit California into a global marketing franchise delivering millions of visitors and billions of dollars of economic growth to the state every year.
Caroline served as chair of the board of Brand USA, where she provided strategic direction for the $200 million global program. Before that, she served two years as vice chair of Operations. During a two-year term as national chair of the U.S. Travel Association, she guided the successful merger of the Travel Industry Association with the Travel Business Roundtable to form the U.S. Travel Association. Additionally, she has received numerous awards for her creative work and leadership in the travel industry, including being inducted into the U.S. Travel Hall of Leaders in 2016. She was named 2009 State Tourism Director of the Year and received the Robert Mondavi Wine & Food Award in 2013.

Caroline simultaneously serves as the director of tourism in California’s Governor’s Office of Business & Economic Development (GO-Biz). In her dual capacity, she is responsible for implementing Visit California’s global marketing program and serves as the lead spokesperson for California’s travel industry. Caroline has shepherded the growth of the Visit California program, from which brand advertising alone generated incremental visitor spending returns of more than $13.1 billion in 2017. Under her leadership, California’s share of U.S. domestic travel has grown by more than 1 percent, bringing tens of millions of additional visitors to the state every year.

Caroline holds a degree in International Relations from the University of California at Los Angeles. She obtained a master’s degree in Public Administration/Intergovernmental Affairs from the University of Southern California. She has also completed the Stanford Graduate School of Business Executive Marketing Management Program. 
Elizabeth Linder
Executive Director Beautiful Destinations
Elizabeth Linder
Elizabeth Linder has never held a position with an existing job description. She is currently Executive Director of Global Communications & External Affairs at Beautiful Destinations, where she is spearheading the company's approach to digital diplomacy as tourism's most dynamic frontier in global policymaking and societal change.
Elizabeth launched her career at Google/Youtube. In 2008, Facebook recruited Elizabeth. She was referred to as Facebook's "first secretary of state," advising heads of state, royal households, government officials, politicians, and diplomats across more than forty countries for nearly eight years.

Elizabeth is a Senior Consulting Fellow at Chatham House and a regular commentator for the BBC, Sky, the Financial Times, and the Wall Street Journal. A California native and Princeton graduate, she holds an Exceptional Talent Visa for the tech sector granted by the British Government.
 
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