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Introducing California Now, the latest window into the world of the Golden State

By Gwynne Spann 12/13/2017

What’s happening in California now? We’re glad you asked.

Visit California is proud to announce the launch of its latest digital platform, California Now. Produced in partnership with Time Inc., California Now is a consumer-facing blog that focuses on timely and topical stories that celebrate the Golden State spirit and ultimately promote visitation.

Updated daily, California Now is the latest expression of Visit California’s “brand newsroom” approach to content creation and curation. While the articles housed on Visit California’s main site possess a foundational/evergreen aesthetic, the pieces on California Now reflect a newsier point of view and will draft off social conversations and buzz that are happening in real time.

Case in point: The blog launch coincided with the November 21st Grateful Table event, a once-in-a-lifetime fundraiser held in support of communities affected by the recent October wildfires. Working alongside Time Inc. staffers, Visit California produced more than a dozen stories about Wine Country relief efforts, incorporating the key message that the region is open for business and actively encourages people to visit. 

California Now launch stories include: a profile on the owner of Safari West who worked tirelessly to save more than 1,000 exotic animals on his sanctuary;  spotlights on local chefs and culinary stars who cooked restaurant-quality meals for thousands of first responders and displaced residents; interviews with winemakers who narrowly escaped the wildfires and have now re-opened their doors to customers; listicles on places to visit throughout the region; and brief items inspired by the news of the day.

The blog now serves as a central hub where consumers can watch and read about news, social conversations, events and more taking placing in the Golden State with a tourism focus. 

Visit California Now and start exploring the wealth of new content today.

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