Brazil Sales Mission
Newsroom Detail Page Back To Newsroom

Largest mission to date makes a splash in South America

By Jennifer Montero 07/09/2018

This spring's 2018 Brazil Sales Mission marked the largest to date – both in terms of delegation and overall clients reached throughout the week – at a time when the South American nation's outbound leisure market is beginning to see an upswing after a challenging few years.

The biannual trade mission made stops in the country's biggest cities, including Rio de Janeiro, São Paulo and Belo Horizonte. Throughout the week, the California delegationcomprising 14 delegates – including six first-timers – met and trained 225 agents through the California STAR sales and training platform, with an additional 75 tour operators and trade partners reached. 

Highlights from the record-setting journey included a B2B reception; appointments at the National Football Museum in Sao Paulo; and a successful VIP turnout by 45 owners, operators and trade media, replete with a live DJ to add a fitting soundtrack to festivities.

Over the last three years, Visit California remained invested to the market despite an economic downturn. Visit California maintained a steady foundation of trade activities and PR touch points, with a strong emphasis on digital influencers.

Despite the recent challenges, Brazil is primed for substantial growth as stability returns to the region, particularly in the luxury sector. Projections of Brazil's economy represent an increase of 2- to 3-percent growth over the next year. To this end, Visit California remains steady in the market, and this mission in particular remains a foundational element of the organization's overall strategy. And with the largest delegation in tow, the mission was a major win for California.

With nearly 1.9 million Brazilians traveling to the United States each year, California continues to grow efforts toward a promising and successful future within the Brazilian market. Missions like this year's are a critical way to deepen relationships and foster collaboration in the South American powerhouse — and this journey was certainly one to remember.

Related Articles