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New 360 video library offers expansive resources for industry partners

By Robin Nichols 08/06/2018

If a picture is worth 1,000 words, a video nears novel territory. So what would a 360-degree video say? 

At Visit California, each narrative ends with the same line: If you can dream it, you can do it in California.

As part of its ongoing effort to build an asset library to best serve California's travel and tourism industry, Visit California has been working since winter 2017 to commission and curate 360-degree videos of areas around the state.

Immersive technology has been a growing marketing trend – especially in the tourism world – and to this end, Visit California has deployed 360 content at numerous activations, including media receptions, sales missions, Outlook Forum and IPW. Now, industry partners across the state can leverage these resources for themselves.

The 360 video library is housed in the royalty-free videos section of WebDAM, the platform Visit California uses to surface its digital assets. Since these videos were concepted and created by Visit California and its contractors, they can be used by industry partners for all marketing purposes around the promotion of tourism to the Golden State without any licensing fees.

Currently the library includes videos from the Central Coast, Bay Area, North Coast, Yosemite, Inland Empire and San Diego County. Experiences highlighted include whale watching in Monterey Bay, wine tasting in Santa Barbara, kayaking near Mount Lassen, hot air balloon rides in Temecula and paragliding in San Diego.

Visit California is continuing its work in the coming fiscal year to add even more destinations and experiences to the library, so let us know which standout spots in your area would show exceptionally well for this medium.

If you have questions about how to find or use these assets, contact Visit California Creative Development Manager Robin Nichols.

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