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Spoiled

February 2019

Visit California's umbrella brand TV/OTV commercial brings the "Dream Big" platform to life and serves as an invitation for consumers around the world to live like a Californian in pursuit of their passions. Visit California’s television commercials are well known for leveraging assets the Golden State has in abundance, its diversity of experiences and signature fun. Our tongue-in-cheek tone reinforces California's unique attitude and lifestyle. Visit California's global brand campaign, “Spoiled,” serves as the foundation for the organization's marketing efforts around the world. The campaign highlights California's most aspirational and bucket-list-worthy destinations and experiences.

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