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California Tourism Month

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Celebrating tourism as the state’s economic engine. In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits have ushered in a new era of prosperity. California Tourism Month is the time of year to celebrate all that has been accomplished and tell the state’s tourism story.

Unlike any other industry, tourism uniquely touches every community throughout the state — from California's biggest gateways to its most tucked-away locales. California Tourism Month provides a platform for Visit California to execute a multifaceted, statewide and monthlong strategy to educate, inform and engage with key audiences — and we need your help to tell tourism’s story.

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If you have any questions about Visit California’s plans for California Tourism Month or would like to learn more ways to get involved, contact Public Affairs Manager Dan Smith.

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