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California Love

Crisis Response

Tourism is the lifeblood of communities throughout California. In times of crisis such as wildfires, the region’s tourism-based economies can see immediate and often devastating fallout.

Visit California responds when communities are prepared for visitors to help amplify "open for business" messaging and keep tourism revenue streams flowing.

Share your #CALove

While this year's wildfires are the worst the state has ever experienced, the outpouring of support in response remains a source of inspiration that demonstrates the true California spirit of resilience and commitment to community.

 

Industry Toolkit

There’s a lot of love about California. And as the wildfires painfully reminded us, with love can come loss. As a sign of support for those affected, we are asking for your help to come together to show your love for California through the #CALove campaign. 

Leverage these social media resources to share messages of support and recovery on your own channels as appropriate using #CALove.

 

The Power of Love PSA

Visit California has launched an all-new, celebrity-driven PSA that is at the heart of Visit California's "California Love" wildfire recovery campaign.

Watch the PSA at VisitCalifornia.com/CALove — and help amplify the message by sharing on social channels.


Promoting #CALove to Your Audience: Donate, Visit, Volunteer 

Here are a few helpful tips to help support:

  • Donate by visiting RedCross.org/CALove.
  • Share the PSA. The power of video is incredible, so take a moment to share this special recovery message from some of the state's biggest ambassadors.
  • Share the mark. Download the #CALove mark to use across your social channels. Make sure to include #CALove in your post for optimum exposure and engagement opportunities. If you would like to support a specific area, use #CALove in conjunction with a #_____Strong message, e.g., #MalibuStrong
  • Download a #CALove graphics pack to use in your social posts.
  • Create your own graphic. Down the #CALove design files if you would like to create your own branded image featuring your destination.
    Requires Adobe Indesign and/or Illustrator.
  • Talk to us: Join the conversation on Visit California's Facebook, Twitter and Instagram using #CALove.

 

Here's some inspiration to help get you started: