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National Plan for Vacation Day

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As part of U.S. Travel Association’s Project: Time Off coalition, Visit California is participating in National Plan for Vacation Day on Jan. 30, 2018, and industry partners across the state are encouraged to join in this national, grassroots movement.

As the sixth largest economy in the world, California cannot afford to lose the benefits from the state's thriving tourism economy. Visit California and the state's tourism industry have successfully galvanized the California brand around the world, and as a result continue to experience economic vitality and spending growth.

Visit California's strategic marketing decisions deliver a strong return on investment, generating revenue that empowers the state and local governments to invest in infrastructure improvements, cultural and civic amenities and innovative projects that benefit both residents and visitors.

What's new: California Tourism Month 

In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits have ushered in a new era of prosperity. California Tourism Month is the time of year to celebrate all that has been accomplished and tell the state’s tourism story.
Unlike any other industry, tourism uniquely touches every community throughout the state — from California's biggest gateways to its most tucked-away locales. California Tourism Month provides a platform for Visit California to execute a multifaceted, statewide and monthlong strategy to educate, inform and engage with key audiences — and we need your help to tell tourism’s story.
Click here to learn more about how to get involved with California Tourism Month.

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