Client Relations Director (Liaison) for Northern California

JOB DESCRIPTION

The Client Relations Director, internally referred to as a Liaison, is a contractor who is responsible for communicating with California tourism businesses regarding Visit California programs, co-ops, campaigns, trade missions, conferences and other marketing and partnership opportunities. The Liaison holds a primary role in establishing and maintaining a strong relationship with tourism businesses throughout the state that invest in Visit California through an assessment. Liaisons establish positive relationships by meeting and speaking with various investors throughout a designated region of California and informing them of Visit California’s marketing programs. For this reason, the Liaison must have exemplary social skills and a personable, professional demeanor. They must be able to identify an understanding of mutual goals and individual issues and must also take a proactive approach to problem solving. A Liaison must also be confident and an exceptionally capable speaker. In addition, they must be comfortable working remotely, display self-sufficiency, organization skills and the ability to meet deadlines.

AREAS OF RESPONSIBILITY

• Using a targeted list of clients, the Northern California Liaison will arrange and execute a monthly minimum of 25 one-on-one meetings with individual business owners or decision makers to communicate the benefits of Visit California and to evaluate the current state of our relationship.
• Customize the conversation by articulating clear thoughts to clients to ensure understanding of the benefits of Visit California’s programs.
• Listen to clients to ensure that their needs are met and their expectations are exceeded.
• Demonstrate professionalism with clients and partners to ensure that Visit California’s reputation for extraordinary client service is upheld.
• Troubleshoot issues and research problems as they arise.
• Update client information on a weekly basis using database management system (Salesforce).
• Provide regular feedback on client and partner satisfaction and report any issues immediately.
• Represent Visit California at tourism events while networking and scheduling follow-up meetings with clients.
• Speak or provide support at tourism-related events and provide pre-event and on-site speech support to executive leaders at Visit California.
• Participate in bi-weekly team update Zoom calls and give home district update.
• Attend Visit California board meetings, annual conferences and informational sessions.
• Other projects as assigned

QUALIFICATIONS / EXPERIENCE

• Must reside in Northern California region to be within driving distance of assigned Northern California tourism businesses (stakeholders).
• Bachelor's degree or higher level of education in a business-related field such as sales and marketing, communications, public relations or equivalent experience is preferred.
• Understanding and experience in identifying needs and personal care of high-net-worth clients
• Exceptional interpersonal and client service skills
• Excellent presentation and organizational skills
• Ability to work in a dynamic, fast-paced and deadline-oriented environment
• Ability to study and retain information quickly
• Software proficiency for Salesforce or other CRM tools, PowerPoint and Excel preferred.
• Established home office and experience working from home preferred.
• Previous experience working as a contractor preferred.
• Tourism industry knowledge preferred, but not required.
• Ability to travel