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Client Relations Director (Liaison) for Northern California




The Client Relations Director, internally referred to as a Liaison, is a contractor who is responsible for communicating with California tourism businesses regarding Visit California programs, co-ops, campaigns, trade missions, conferences and other marketing and partnership opportunities. The Liaison holds a primary role in establishing and maintaining a strong relationship with tourism businesses throughout the state that invest in Visit California through an assessment. Liaisons establish positive relationships by meeting and speaking with various investors throughout a designated region of California and informing them of Visit California’s marketing programs. For this reason, the Liaison must have exemplary social skills and a personable, professional demeanor. They must be able to identify an understanding of mutual goals and individual issues and must also take a proactive approach to problem solving. A Liaison must also be confident and an exceptionally capable speaker. In addition, they must be comfortable working remotely, display self-sufficiency, organization skills and the ability to meet deadlines.

  • Using a targeted list of clients, the Northern California Liaison will arrange and execute a monthly minimum of 25 one-on-one meetings with individual business owners or decision makers to communicate the benefits of Visit California and to evaluate the current state of our relationship.
  • Customize the conversation by articulating clear thoughts to clients to ensure understanding of the benefits of Visit California’s programs.
  • Listen to clients to ensure that their needs are met and their expectations are exceeded.
  • Demonstrate professionalism with clients and partners to ensure that Visit California’s reputation for extraordinary client service is upheld.
  • Troubleshoot issues and research problems as they arise.
  • Update client information on a weekly basis using database management system (Salesforce).
  • Provide regular feedback on client and partner satisfaction and report any issues immediately.
  • Represent Visit California at tourism events while networking and scheduling follow-up meetings with clients.
  • Speak or provide support at tourism-related events and provide pre-event and on-site speech support to executive leaders at Visit California.
  • Participate in bi-weekly team update Zoom calls and give home district update.
  • Attend Visit California board meetings, annual conferences and informational sessions.
  • Other projects as assigned

  • Must reside in Northern California region to be within driving distance of assigned Northern California tourism businesses (stakeholders).
  • Bachelor's degree or higher level of education in a business-related field such as sales and marketing, communications, public relations or equivalent experience is preferred.
  • Understanding and experience in identifying needs and personal care of high-net-worth clients
  • Exceptional interpersonal and client service skills
  • Excellent presentation and organizational skills
  • Ability to work in a dynamic, fast-paced and deadline-oriented environment
  • Ability to study and retain information quickly
  • Software proficiency for Salesforce or other CRM tools, PowerPoint and Excel preferred.
  • Established home office and experience working from home preferred.
  • Previous experience working as a contractor preferred.
  • Tourism industry knowledge preferred, but not required.
  • Ability to travel


The total contract for this project shall not exceed $132,000, including fees and expenses. Please note, this is an annual contract, so the amount provided reflects the allocated budget for the full fiscal year (July 1, 2023 - June 30, 2024). Actual contract amount will vary based on start date.


Please send your cover letter, resume and two (2) writing samples via email to Ashley Bisek at abisek@visitcalifornia.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.