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Content Manager

Open Positions

TYPE

Full-Time

Start Date

April 20, 2022

JOB DESCRIPTION

Position Summary:

Visit California’s Owned Content program is leading in the destination marketing space and has seen consistent investment during the past 10 years.  As such, the Content Manager is a critical member of the Consumer Content team and works closely with the Brand and International Marketing teams. 

 

This position oversees a critical part of Visit California’s business – the creation, management, and industry opportunities available on pieces of the owned channel: E-newsletter, Podcast, and Printed Publications and is the marketing lead for Visit California’s first-party data strategy.  This position is responsible for the management, evaluation and communication about performance of the these programs, on a global level, and will work with the content agency to optimize based on insights. 

 

The Content Manager will oversee and steer the editorial activity for Visit California’s consumer printed and digital distribution channels, including: the The Best of California Visitor’s Guide, the International Visitor’s Guides, Road Trips Guide, the California Now Podcast, E-mail marketing segments, and specialized content partnerships.

 

This role will also be responsible for ensuring the effective distribution of digital and printed publications e-newsletter, and podcast programs, utilizing data to make optimizations and strategic recommendations for areas of growth.  A main focus across all distribution channels will be audience growth and management of consumer data to effectively target market consumers and increase repeat visitation.

 

Finally, as new editorial and revenue opportunities arise, the Content Manager will be responsible for their evaluation, providing insight to the Director of Consumer Content and Vice President of Marketing on their place in the overall marketing mix. 

AREAS OF RESPONSIBILITY

Specific Duties Include:

  • Manage the overall strategy and content execution across the distribution channels; printed publications, e-mail marketing segments and podcast/audio platforms.
  • Work closely with the members of the content team to deliver distribution channel performance metrics for internal and external stakeholders.
  • Collaborate across internal disciplines and external agencies to ensure distribution channels support organization wide campaigns and initiatives.
  • Execute audience acquisition strategies across channels and manage consumer data for target and personalization marketing efforts.
  • Strategize with external content agency (DotDash Meredith) and team of editors on content selection, review and publication of content through digital and print channels.
  • Facilitate efficient flow of content for the distribution channels; ensuring that content from print publications is leveraged in a digital environment.
  • Adapt global editorial calendar for execution in publication, e-mail marketing, and podcast channels.
  • Review all distribution channel content for sensitivity and adherence to brand positioning, regional, and pillar coverage.
  • Work closely with global content leads and translation vendor to ensure appropriate level of localization and translations for printed guides and e-mail marketing segments.
  • Manage custom content and contributions from third party and co-op digital or print partnerships.
  • Manage distribution channel contracts and budget lines.

Key Duties & Responsibilities:

  • 30% Manage and utilize consumer data and insights to continually optimize the global e-newsletter program.  Be responsible for growth of the audience segments, adherence to the development process, review of all content, performance metrics, and distribution globally.
  • 20% Working closely with the content agency strategize Visit California's voice strategies through the release of California Now Podcast episodes and microcasts.  Continually look for ways to expand Visit California's voice strategy and audio content throughout the owned channels.  
  • 20% Working closely with the content agency to manage Visit California's print publications program to ensure quality branded content that aligns to Visit California's stated goals.  Manage the distribution of the publication, including management of consumer date from webforms, utilizing consumer insights to help inform program decisions. 
  • 10% Review and evaluate new content partnerships and opportunities as they become available.  Work with internal and external stakeholders to ensure fit and provide guidance to wider Visit California content team on their efficacy. 
  • 10% Monitor, track and provide regular insights on all distribution channel performance.
  • 5% Manage distribution channel contracts and provide regular reporting on budget line items.
  • 5% Other duties as assigned by supervisor. 
QUALIFICATIONS / EXPERIENCE

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, as well as exhibit the following qualifications:

  • Minimum of six years of professional experience – Tourism experience a plus. 

  • Education equivalent to Bachelor’s Degree or higher; marketing, tourism or related field a plus.

  • Strong experience in and knowledge of consumer data management, audience segmentation, acquisition and growth strategies

  • Experience in e-newsletter program management; global e-mail management preferred.

  • Experience managing audio content, podcast hosting platforms and voice strategies.

  • Experience managing large-scale publication programs, translation experience a plus.

  • Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities.

  • Strong written and verbal communication skills and ability to effectively build rapport with diverse global team.

  • Budget and project management experience.

  • Experience working in a global environment.

  • Ability to work in a fast-paced environment.

  • Some travel may be required.

SALARY / COMPENSATION

Compensation:

 

In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, employee assistance program (EAP), gym access, parking, hybrid work environment, and much more!

HOW TO APPLY

Please send your salary requirements, cover letter, resume and two writing samples via email to Visit California Jobs: jobs@visitcalifornia.com.

Visit California has an organizational commitment to the principles of diversity, equity, and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.

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