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Digital Corporate Communications Manager

Open Positions

TYPE

Full-Time

Start Date

August 04, 2022

JOB DESCRIPTION

Position Summary:

California is the No. 1 travel destination in the nation, fueled by Visit California’s global marketing program that inspires travel and is funded and guided by the tourism industry — a network of thousands of California businesses that benefit from tourism, as well as hundreds of tourism boards and trade associations. The Digital Corporate Communications Manager is responsible for overseeing the content and project management of a new version of Visit California’s industry website (industry.VisitCalifornia.com) designed to provide resources and communicate the value of the organization to tourism businesses.

The role develops, manages and implements all digital initiatives supporting Visit California’s overall industry communications strategy. This includes managing industry-facing social media profiles, mass emails, newsletters, and industry-facing mobile apps and microsites. The role also works across departments to develop content for industry-facing digital communications ensuring it will resonate with the industry audience. Strong project management skills are required to navigate day-to-day job duties and larger initiatives.

The Digital Corporate Communications Manager works closely with IT, communications, engagement and marketing departments, requiring strong communication and organizational skills. The ideal candidate will have experience building and engaging online communities. Tasks require strong attention to detail and ability to work under tight deadlines.

AREAS OF RESPONSIBILITY

Specific responsibilities include:

  • Serve as project lead on industry-facing digital initiatives, including setting objectives on ways in which Visit California can successfully reach its stakeholders.
  • Work closely with Visit California’s IT department and outside vendors to maintain digital platforms and launch new initiatives, including a new website.
  • Perform day-to-day content development and maintenance of the industry website, ensuring accurate, updated information is available for all industry stakeholders.
  • Work with all Visit California departments to inform development of new or updated content.
  • Manage production for online graphics, multimedia and other assets for online use while adhering to Visit California brand standards.
  • Develop communications strategies and plans for online promotion and outreach around Visit California’s signature events.
  • Design, proof, schedule and deploy mass emails.
  • Maintain a strong understanding of tourism industry segments and Visit California’s ecosystem of stakeholders and databases to develop strategic communications deployment plans.
  • Work with the creative services team to maintain look and feel of Visit California’s industry-facing websites and digital communications.
  • Analyze digital performance metrics and report insights/best practices to better engage industry stakeholders.
  • Stay abreast of trends and emerging technology in the online marketplace and industry, adjusting communications plans accordingly.
  • Be familiar with the full capabilities of Visit California’s CMS to offer streamlined and efficient solutions to digital communications.
  • Serve as primary manager of digital development vendors, including managing day-to-day communications, tracking budgets, overseeing timelines and identifying priorities
  • Write and edit Visit California communications including special projects. Work with the Corporate Content Manager and other resources to ensure consistent publishing schedule and dissemination of relevant content.

Key Duties & Responsibilities:

  • 40% Project manage new and ongoing digital development. Develop, manage and implement content for industry digital channels. Input content into various CMS. Work with the Communications Manager to capture and articulate content changes for implementation on industry communications channels. Other general administrative duties for all digital communications.
  • 30% Manage email communications with industry and marketing partners. Maintain email editorial calendar and work with various departments to build audience, develop and edit content and send communications.  
  • 15% Work with the Communications Manager to develop communications plans around larger company initiatives and events, including incorporation of email, social and web content.
  • 10% Develop strategic and tactical plans for industry-facing digital communications to support Visit California’s overall industry communications strategy.
  • 5% Writing and editing for industry-facing publications, website, digital extensions and social media. 
QUALIFICATIONS / EXPERIENCE

Essential Qualifications: 

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, as well as exhibit the following qualifications:

  • Education equivalent to a Bachelor’s Degree or higher in communications, marketing, tourism or related field.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Excellent writing and editing skills; experience in writing for a variety of audiences and media.
  • A strong customer service focus, with the ability to identify and distinguish unique industry stakeholder segments.
  • Ability and motivation to work in creative ways to expand the boundaries of traditional audience services and take advantage of emerging technologies.
  • Experience with HTML, CSS and Javascript is a plus.
  • Experience with enterprise CMS.
  • Knowledge of Adobe Creative Suite products including Photoshop, InDesign, Illustrator and other publishing software.
  • Experience managing corporate social media accounts – including Facebook, Twitter and LinkedIn.
  • Experience managing digital development vendors, including scoping projects, tracking budgets and determining priorities and workflows.
  • Strong technical aptitude and troubleshooting skills.
  • Strong organizational skills; ability to handle multiple tasks, meet deadlines and manage priorities.
  • Ability to communicate and work well with others in a professional office environment.
  • Ability to travel as needed.

SALARY / COMPENSATION

Compensation:

In addition to a competitive salary, Visit California offers an excellent health benefit package. The organization also offers a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, employee assistance program (EAP), gym access, parking, hybrid work environment and many additional perks!

HOW TO APPLY

Please send your cover letter, resume, two writing samples, and salary requirements by email to Visit California Jobs: jobs@visitcalifornia.com.

Visit California has an organizational commitment to the principles of inclusion, diversity, equity, and accessibility. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or requests for reasonable accommodations.

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