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Manager of International Marketing I

Open Positions



Start Date

November 02, 2021


Position Summary:

Responsible for the promotion of California as the premier travel destination in global markets with an ultimate goal of increasing visitation and maintaining market share.


This position, in collaboration with the Director of International Marketing and cross-discipline team members, will implement marketing strategies and tactics across trade, public relations, content, social, and brand disciplines. As the International Marketing Manager, this position will support and manage in-market agencies in the day-to-day execution of local marketing programs, trade shows, sales missions, events, and partnerships.


This position will serve as a conduit between Visit California’s international representation agencies and staff, as well as California industry partners. Responsibilities will include travel to top international markets, speaking engagements, and industry relations.


Specific Duties Include:

  • In collaboration with the Director of International Marketing, develop annual marketing plans for Visit California’s priority global markets.
  • Oversee management of key trade shows, sales missions and other in-market events and attend on behalf of Visit California as necessary.
  • Maintain relationships with in-market travel leaders, including organization of key touch points and partnership opportunities.
  • Oversee familiarization trips for key travel influencers, including collaboration with California industry partners and stakeholders.
  • Support California industry partners through a series of regular touch points, including committee meetings, webinars, in-person meetings, and individual partnership discussions.
  • Manage and reconcile marketing budgets on a monthly basis, including authorizing and tracking expenditures, reviewing invoices, and supporting the finance team with reporting.
  • Collaborate with the Research team to create measurable ROI for all programs.

Key Duties & Responsibilities:

  • 50% Develop and manage day-to-day execution of integrated global marketing plans, working directly with in-market agencies and staff across all disciplines to foster maximum impact and efficiencies.
  • 30% Work with operations and finance teams to ensure that all international marketing contracts and budgets are maintained.
  • 10% work across the travel industry to establish stakeholder meetings and outreach to collaborate on joint marketing programs.
  • 5% Develop industry reporting and communications specific to the international program of work. Contribute to committee meeting reports and presentations.
  • 5% Other duties as assigned by supervisor.

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, as well as exhibit the following qualifications

  • Strong project management skills.
  • Ability to develop plans for program execution, including communication plans, timelines, milestones, briefings, and development of marketing materials.
  • Demonstrated agency management experience.
  • Strong written and verbal communication skills.
  • Demonstrated experience with budget management of large-scale marketing campaigns.
  • Ability to deliver professional presentations in public speaking engagements.
  • Experience with event organization and onsite execution.
  • Experience working with earned media partners and broadcast opportunities.
  • Experience managing collaborative marketing programs with multiple stakeholders.
  • Experience creating presentations and other marketing materials for internal and stakeholder communication.
  • Experience reporting to multiple stakeholders.
  • Global marketing experience preferred.
  • Professional experience in the tourism industry preferred.
  • Education equivalent to a bachelor’s degree or higher in marketing, advertising, recreation, tourism, or related field a plus.
  • Strong organizational skills and the ability to work within a fast-paced environment.
  • Ability to handle multiple tasks and meet deadlines.
  • 7+ years of relevant marketing experience.
  • Bilingual abilities are a plus.
  • International travel will be required.





In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, gym access, parking and much more!


Please send your salary requirements, cover letter, resume and two writing samples via email to Visit California Jobs: jobs@visitcalifornia.com.

Please reference Job Posting Number 112021-1 in your application submission. 

Visit California has an organizational commitment to the principles of diversity, equity, and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.