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Media Relations Coordinator

Open Positions



Start Date

May 12, 2023


Position Summary:

Supporting Visit California’s public relations strategy, coordinate a variety of global media relations and public affairs efforts for Visit California, content development for Visit California’s Media Center and Travel Matters to California websites, and working closely with Destination Marketing Organization (DMO) partners, public relations agencies, members of the media, Visit California contractors and other departments.

The Media Relations Coordinator will take direction from Visit California’s Director of Public Relations to support Visit California’s extensive media relations campaign, with a focus on public affairs campaigns, multi-market consumer media initiatives, content development and reporting.


Key Duties & Responsibilities:

30% Content Program Management:

Support content development work across Public Relations and Public Affairs website properties, including the global Media Center, Travel Matters and other microsites.

Assist with content development strategy, including developing annual Global Editorial Calendar, and the ongoing creation of new content pieces, including story ideas/pitches, press releases, product updates and articles.

Using Sitecore (CMS), manage website content and assist international staff with maintenance of localized content.

  • Work with PR/PA team and international offices to create global editorial calendar.
  • Manage website content across all sites related to PR/Public Affairs programming.
  • Assist with ongoing communication to partners requesting product updates and other content used for media relations.
  • Reply to media requests for content, and assist Creative Services with ongoing asset procurement and maintenance efforts.

25% Global Media Relations Project Support

Work with Public Relations team to execute global (i.e. multi-market) programs from start to finish.

Collaborate with agencies and partners to coordinate international media visits, including group press trips, influencer campaigns, in-market support for international offices as needed, and post-project tracking and reporting. 

  • Immersed in day-to-day PR programming of global projects and international offices
  • Global press trip itinerary support as needed, and partner communication
  • Track and share clips and coverage from global press trips/projects.
  • Track global projects using reporting tools, including SalesForce.
  • Provide additional in-market support to global offices, as needed.
  • Support media logistics/travel for global projects.
  • Train and liaise with international staff for Media Center and reporting tools.
  • Order and manage inventory of global promo items and media gifts.
  • Distribute international Press Trip Requests and leads from the Media Center.

20% Public Affairs Project Support

Work with Public Affairs team to execute programs from start to finish.

Collaborate with agency and internal players to ensure ongoing communications with key opinion leaders.

  • Facilitate development and distribution of newsletters and other key communications vehicles.
  • Draft executive correspondence in administration of public affairs programming.
  • Assist with research related to issues being tracked and messaged as they affect the tourism industry.
  • Assist with execution of the Crisis Communication Plan, as needed.

20% Program Reporting

Assist with aggregating information from global agencies for board reports, annual reports and other ad hoc reporting needs.

  • Tell a cohesive story about the global program of PR and Public Affairs work by compiling metrics and assets for use in Visit California reports.
  • Ensure ongoing maintenance and integrity of data collected in reporting tools – PR tools and SalesForce – including metrics provided by international and HQ staff.
  • Provide reporting per initiative back to participating industry partners on an ongoing basis.
  • Monitor document uploading to SharePoint/archives to ensure program briefs, summaries and other materials are submitted and stored appropriately.

10% Administrative Support

  • Assist with tracking press clippings for global earned programs
  • Maintain resource files and Communications program materials
  • Draft correspondence to California tourism industry partners as needed regarding global programs
  • Assist with ensuring requisitions, invoices and contracts are submitted and processed in a timely manner and within compliance
  • Other duties as assigned.

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, as well as exhibit the following qualifications:

  • Bachelor’s degree in marketing, communications, public relations, hospitality/tourism, or English a plus
  • Minimum of three years of professional experience in public relations, media relations, or communications
  • Previous experience with office administration and strong technical skills
  • Competency in a variety of Microsoft Office products, including Word, Excel, Outlook, and PowerPoint
  • Previous experience and competency with contact management systems such as Salesforce a plus
  • Strong writing and interpersonal skills
  • A minimum typing speed of 50 words per minute
  • Proficiency in conducting internet research and ability to solve problems with minimum supervision



In addition to a competitive salary, Visit California offers an excellent health benefit package. The organization also offers a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, employee discount network, employee assistance program (EAP), gym access, parking, hybrid work environment and many additional perks!


Please send your cover letter, resume, salary requirements and two (2) writing samples and portfolio by email to Visit California Jobs: jobs@visitcalifornia.com.

Visit California has an organizational commitment to the principles of inclusion, diversity, equity, and accessibility. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or requests for reasonable accommodations.