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Brand Advertising Manager-Non English Speaking Markets (NES)

Recently Filled Position



Start Date

October 26, 2018


This position, in collaboration with a second brand manager, will be the key point of contact for Visit California’s agencies of record for on- and offline marketing and advertising programs. These programs include consumer-facing initiatives in broadcast, print, display, search engine marketing, and other advertising programs. 

As the Brand Advertising Manager, this position will be responsible for overseeing the Visit California brand in assigned markets and pillars to ensure established brand standards are communicated effectively and uniformly across all marketing and advertising channels.


This position will have oversight of consumer marketing activity in non-English speaking markets (including China and Mexico) and will work closely with regional country directors, PR & trade managers to ensure program alignment in each market. This position will also manage the Outdoors and Family pillars. 

In addition to managing consumer advertising activity, this position will oversee Visit California’s rural marketing initiatives which includes the management of a rural regional grants as well as on-going reporting on rural inclusion in the overall global marketing program. This position also supports manages Rural and Snow Committee activity and coordinates committee meeting content.


Specific responsibilities include:

  • Manage consumer-facing activity in China, Mexico, all Tier 2 markets and the Outdoors and Family pillars. Serve as external agency point of contact for assigned markets and pillars.
  • Working in close partnership with the Director of Brand Advertising and Advertising & Co-Op Marketing Coordinator, manage and reconcile the brand advertising budget and vendor contracts for assigned markets and pillars.
  • Work with Web Manager to implement online brand extensions on respective country websites and ensure advertising materials are localized and integrated on the website.
  • Work with Content Team to ensure awareness and implementation of brand initatives across owned channels (website, publications, e-newsletters, blog, organic social media).
  • Work with Country Director and in market agency teams to ensure brand/message consistency in Visit California market specific owned channels and provide advertising materials as needed.
  • Act as key point of contact for questions concerning brand guidelines, advertising assets and usage for respective markets.
  • Work with Research Team to ensure campaign initiatives are tracked and measured. 
  • Work with Communications Team to create comphrensive program reports communicating ROI to industry stakeholders.
  • Support senior staff, international country directors, travel trade and PR staff.
  • Respond to advertising program requests and opportunities.


Key Duties & Responsibilities:

Estimated % of Time 

  • 50% Work directly with supervisor, advertising agency of record and other vendors as appropriate to successfully execute the brand advertising plan for China, Mexico as well as for the pillars of Outdoors and Family.  Meet weekly with the advertising agency to review the status of all pending projects.  Manage and reconcile the advertising budgets for assigned markets and pillars. 
  • 20% Work with Regional Country Directors, PR & Trade Managers to ensure program synergy for each assigned market.
  • 20% Work with Content Team to ensure consistency and integration with owned channel (web, social, email, publications) activity. 
  • 5% Serve as communications touch point for industry relations (Corporate Communications) team to ensure consumer marketing activity in assigned markets is packaged for external communication. 
  • 5% Other duties as assigned by supervisor. 



Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily, and demonstrate the following:

  • Ability to develop and communicate advertising plans with agency resources.
  • Demonstrated experience in advertising, media and agency management, including media buying process, maintenance, reporting and reconciliation.
  • Demonstrated experience with budget management of large-scale branded advertising campaigns.
  • Experience in managing staff and other outside resources.
  • Professional experience in the tourism industry preferred.
  • International marketing experience strongly preferred.
  • Education equivalent to a Bachelor’s Degree or higher in marketing, advertising, recreation, tourism or related field a plus.
  • Strong organizational skills.
  • Ability to handle multiple tasks and meet deadlines.
  • Strong written and verbal communication skills.
  • Some travel may be required.


In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, parking and much more!


Please send your cover letter, resume and salary requirements via email to Sacramento Staffing Agency: help@sacramentostaffingagency.com 

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.