Upgrade your browser - Unfortunately, this site has updated features that cannot run on this version of Internet Explorer. Download a free upgrade of Internet Explorer.
Career Detail Page Back to Careers

Public Affairs Manager

Recently Filled Position



Start Date

September 07, 2018


Responsible for executing a global public affairs program for Visit California with the goal of promoting the relevance of California’s tourism industry. Responsibilities include developing strategies, managing communications tools, and providing oversight of PR agencies and Visit California staff who execute public affairs strategies. Assist with crisis communication strategy and partner engagement. Work closely with the Communications and Executive teams on all facets of public affairs. Communicate with stakeholders to change or shift perspective on issues affecting the state of California and travel and tourism.


Key Duties & Responsibilities:
Estimated % of Time 

  • 40% Act as point person and project manager for Visit California's public affairs agency.  Develop public affairs strategies and communications plans around ongoing initiatives, including California Tourism Month, Project: Time Off, etc. 
  • 20% Enhance Visit California's relationships with Tier 1 media.  Respond to media inquiries.  Draft correspondence and media messages to meet outreach needs at the request of the President/CEO, Vice Presidents and senior staff members.  Manage press relations for executives and senior staff.  Develop reports communicating program results for internal audiences, industry partners and key stakeholders.  
  • 20% Manage and develop content for online properties devoted to Public Affairs/Travel Matters messaging.  Oversee ongoing content strategy for public and industry-facing digital communications.  
  • 10% Manage aspects of crisis communications, including developing consumer-facing content, overseeing crisis tracking tools, briefing staff, interactions with industry partners and making ongoing updates to Crisis Communications plans.  
  • 10% Other duties as assigned by supervisor.

Essential Qualifications:

To perform this job successfully, an individual must be able to perform each key duty satisfactorily:

  • Bachelor’s degree in communications, public relations, media relations or related field.
  • Minimum of five years of professional experience in public relations, media relations, or communications.
  • Ability to identify communications opportunities and develop supporting programs.
  • Excellent written and verbal communication skills, specifically including expertise in AP styles. Persuasive writing experience is a plus.
  • Strong editing skills paired with a strong creative sensibility and strategic mindset.
  • Agency or Destination Marketing Organization experience a plus, tourism industry experience preferred. 
  • Strong organizational skills and ability to handle multiple tasks and meet deadlines.
  • Excellent verbal and written communication skills.
  • Knowledge of Microsoft Office Suite products, web browsers, and other graphics and presentation software.


In addition to a competitive salary, Visit California offers an excellent health benefit package. We also offer a fantastic PTO and holiday leave package, 401(k) plan, job-specific skill training, parking and much more!


Please send your cover letter, resume,  and salary requirements via email to Sacramento Staffing Agency: help@sacramentostaffingagency.com.

Visit California has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.