This Content is Locked

The complete proprietary marketing plan is available to California travel industry partners only.
For access, please complete one of the following:

Request Access

Go Back

Visit California Marketing Plans

Marketing Work Plan FY23/24

Explore Visit California’s road map for its marketing work and investments across paid, owned, earned, travel trade and international programs.

Strategic Framework FY24/25

These strategic planning documents, developed with extensive research, inform Visit California’s program of work and are a valuable resource for California’s tourism industry.