man staring at lake;

About Us

Let's Bring the World to California
Sharing the Dream
25
Years Serving California's Tourism Industry
17
Global Offices
$120M
Statewide Marketing Program
17
California Welcome Centers

Team & Leadership

A collection of dedicated professionals committed to fostering the future of Golden State tourism

MEET THE TEAM

Plans & Publications

The latest industry insights are at your fingertips.

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California Welcome Centers

Expertly staffed, resource-rich information hubs designed to inspire exploration.

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Public Meetings

Attend a meeting to learn about organizatioanl goals, activations and what's on the horizon.

VIEW THE CALENDAR

Assessment Info

Get information on what qualifies as an assessed business and how to calculate your own assessment.

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Requests for Proposal

Overview of U.S. and international market opportunities, contract requirements and an FAQ.

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More Ways to Connect

Have a question? Reach out and connect.

CONTACT US