DRAFT TRADE TRACK ITINERARY
Monday, March 12 MEXICO CITY
Afternoon arrival to Mexico City
Private transportation by GMS to St. Regis Hotel
Check-in and time at leisure
7:20 p.m. Meet in the Lobby
7:30-9:30 p.m. Partner Briefing and Welcome Reception
Mexico market update by Alex Pace
Trade Program Breakout by Stephanie DeVries / Carlos Allende
Venue: St. Regis Hotel
Tuesday, March 13 MEXICO CITY
8:30–9 a.m. Tabletops for Travel Agents
Travel agents will visit delegates at their tables
Total 140 travel agents
9:10–10:30 a.m. Breakfast with Travel Agents
Educational presentation (Visit California and delegates)
Travel agent interaction, quiz and prizes
140 travel agents
11:30 a.m.–1:30 p.m. Pre-Assigned Appointments at Delegates’ Tables
10-minute B2B sessions (estimated, according to number of delegates)
1:30–3 p.m. Lunch with Key Tour Operators
Attending 10 tour operators
3:45 p.m. Free Time
6:45–7:15 p.m. Transfer to Restaurant for VIP Dinner (TBD)
7:30 p.m. Welcome Cocktail and VIP Dinner
15-18 VIPs from Airlines, Top Tour Operators, OTAs and Associations
Venue: TBD
Wednesday, March 14 MEXICO CITY
Early morning breakfast at leisure
8:45 a.m. Transfer to venue
9:30–10:30 a.m. Training Seminar for Corporate Travel & Co.
Total 35 travel agents
10:45 a.m. Transfer to airport
1:50 p.m. Flight to Monterrey – Aeromexico
3:35 p.m. Arrival and transfer to Quinta Real Monterrey Hotel
4:15 p.m. Check in at Quinta Real Monterrey Hotel
7:30–9:30 p.m. VIP Clients Dinner
10 VIPs Airlines and Tour Operators
Restaurant Pacífica
Thursday, March 15 MONTERREY/GUADALAJARA
8:30–9 a.m. Tabletops for Travel Agents (Quinta Real Hotel)
Travel agents will visit delegates at their tables
Total 80 travel agents
9–10:30 a.m. Breakfast with Travel Agents (Quinta Real Hotel)
Educational presentation (VCA and delegates)
Travel agent interaction, quiz and prizes
80 travel agents
11 a.m. Check Out and Transfer to Airport
1:30 p.m. Flight to Guadalajara via Aeromexico
3:05 p.m. Arrival and transfer to Quinta Real Hotel
7:30 p.m. Networking Cocktail Reception
30-40 Top Travel Companies, Airlines, Local Travel Associations and Travel Media
Venue: Ballroom Cuatro Estaciones (Quinta Real Hotel)
Friday, March 16 GUADALAJARA
Open Flights back to California
End of Sales Mission
DRAFT MEDIA TRACK ITINERARY
Monday, March 12 MEXICO CITY
Morning Arrival to Mexico City
Private transportation by GMS to St. Regis hotel
Check-in and time at leisure
7:20 p.m. Meet at the Lobby
7:30–9:30 p.m. Partner Briefing and Welcome Reception
Mexico market update by Laura Nesteanu
PR Program Breakout by Lindsey/Carolina
Venue: St. Regis
Tuesday, March 13 MEXICO CITY
8:30–10:30 a.m. Travel Expert Breakfast
Interactive panel discussion over travel and media trends with three-to-four travel experts from media and digital environment in Mexico.
Travel Experts: Travel Editor, Digital Influencer and Luxury Guru.
Venue: St. Regis
10:45 a.m. Transfer to Next Activity
11:30 a.m.–1:30 p.m. 1:1 Session with Key Consumer and Trade Media
10-15 minute 1:1 sessions (estimated time, according to number of delegates)
Attending: 20 media outlets – travel, lifestyle, gourmet and trade-specialized media
Venue: TBD restaurant with terrace
1:30 – 2:00 p.m. Wine-Tasting
Sommelier invited for California wine-tasting
Attending: 40 media outlets – travel, lifestyle, gourmet and trade-specialized media
Venue: Restaurant Terrace
2–3:30 p.m. Media Lunch
Celebrity Chef invited from California
Attending: 40 media outlets – travel, lifestyle, gourmet and trade specialized media
Venue: Same restaurant as above TBD
3:45 p.m. Transfer to host hotel to freshen up
6:45-7:15 p.m. Transfer to restaurant
7:30 p.m. Welcome & VIP Dinner
Attending: 10 top editors
Venue: TBD
Wednesday, March 14 MEXICO CITY
7:30 a.m. Transfer to venue
8–9 a.m. California Yoga Treat
Attending: 10-15 lifestyle, wellness and fashion influencers and KOLs
Venue: Editorial House / Pug Seal
9–10 a.m. California Boost Breakfast
Attending: same influencers and KOLs from Yoga Class
Venue: Editorial House / Pug Seal
10:15 a.m. Transfer to hotel to freshen up
11:15 a.m. Transfer from hotel to Grupo Expansion
12–1:30 p.m. Publishing house visit: Grupo Expansion
Attending: 5 travel and lifestyle editors from Grupo Expansion
(Aire, Accént, T+L, Life & Style, ELLE and InStyle)
Venue: Grupo Expansion offices
1:40 p.m. Transfer to restaurant for lunch
2:15 – 3:30 p.m. Lunch break
Venue: TBD (close to interview)
3:45 p.m. Transfer to interviews
5 p.m. Interview with TV / Radio
Broadcast opportunity with a TV/Radio travel program
Venue: Radio/TV station
7:30 p.m. Optional dinner for media delegates
Wednesday, March 15 MEXICO CITY
Open flights back to California
End of Media Mission