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Californians prepare to stand up for time off on 2018 National Plan for Vacation Day

By Kristen Bonilla 01/08/2018

As part of U.S. Travel Association’s Project: Time Off coalition, Visit California is participating in National Plan for Vacation Day on Jan. 30, 2018.

In today’s always-on U.S. work culture, vacation is often one of the first and biggest casualties. And though the Golden State is home to some of the most beautiful destinations and iconic attractions in the world, California has some of the worst vacation habits in America, with 61 percent of Californians surrendering a total of more than 90 million unused vacation days annually. This stockpile of unused vacation time threatens workers’ productivity, creativity and energy, and for destinations and businesses, tapping into that latent potential has tremendous implications for California's travel and tourism industry.

California takes center stage in this year’s National Plan for Vacation Day campaign, with four new videos from Project: Time Off featuring travel expert and TV host Samantha Brown filmed along California’s iconic coastline. As one video states, it’s “a lot better than your cubicle.” Visit California encourages industry partners across the state to join in sharing these videos on social to drum up support ahead of National Plan for Vacation Day and to entice fans with California’s “glorious sunshine.”

National Plan for Vacation Day is a no-cost way to encourage Americans to take their time off — and ideally, to spend that time as a tourist in the Golden State. Individuals who plan are more likely to use all of their time off, take more vacation days at once, and report greater levels of happiness. 

With the launch of the new web series, “California 101,” Visit California is giving travelers the tools they need to plan an amazing vacation. The 35 visually stunning videos launched this month are as informational as they are inspirational, allowing visitors to click through to web content for a deeper dive into trip planning.

Throughout January, Visit California’s earned team is pitching targeted media in key markets and family-focused digital influencers, utilizing the research from Project: Time Off and showcasing California as the perfect destination to spend those much-deserved vacation days.

Join Visit California and Project: Time Off in promoting National Plan for Vacation Day and encourage Americans to declare their vacation days for the rest of the year, at the start of the year. Get started with our National Plan for Vacation Day Toolkit, which includes: 


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