IPW Preview: California Caucus and Dreamin' Tour info, plus swag promotion
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IPW 2018: Learn what California has in store for the Mile High City

By Alex Vigil 04/24/2018

As May quickly approaches, so too does IPW 2018 – the largest global trade show on U.S. soil. And for this flagship industry event, Visit California and Golden State delegates will be out in full force in Denver May 19-23.

Kicking off Visit California's week at IPW is the annual California Caucus, which will be held 12-2 p.m. on Sunday, May 20. This event allows for California partners to take a break from setting up their booths with a free lunch and an opportunity to come together as the Golden State's tourism industry.

Following the networking lunch, Visit California's new, freshly approved two-year FY18-20 Marketing Work Plan will be unveiled and detailed to allow California partners to learn about all the ways to leverage and engage with Visit California's activities around the world.

International representatives will also be in attendance, serving as resources to engage with and learn from prior to the week's schedule of meetings with global providers of travel. Lastly, Visit California will be distributing some iconic "California swag" items, which include Visit California's staple California Dreamin' Tour T-shirts and poppy lapel pins. 

The largest platform Visit California has at IPW each year is the extremely popular California Dreamin' Tour. The can't-miss concert and reception invites California suppliers and global buyers to be a part of an epic musical experience with top-tier talent — and this year certainly does not disappoint.

This year's edition will feature Southern California singer-songwriter Julia Michaels. Known as “one of pop’s most sought-after hitmakers,” Julia Michaels has written songs for countless artists including Selena Gomez, Justin Bieber and Gwen Stefani. But she saved her breakout hit, “Issues,” for her own 2017 minialbum, “Nervous System,” and as a result scored two Grammy Nominations.

In anticipation to IPW 2019's return to Anaheim, Visit California is partnering with Visit Anaheim as the Dreamin' Tour reception sponsor and will feature Anaheim's "Uncommon Characters," which will bring the Southern California destination to life through Orange County's best culinary offerings.

Attendees are invited to mark their calendars for what is sure to be an unforgettable event at the Denver Center for Performing Arts, Seawall Ballroom – directly across the street from the IPW main site at the Denver Convention Center – from 6-8 p.m. on Tuesday, May 22.

Visit California looks forward to welcoming the largest state tourism delegation to IPW 2018 and bringing the quintessential Golden State spirit to the Mile High City.

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