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Share your tourism story with the California Tourism Month 2018 toolkit

By Kayla Woods 04/19/2018

With California Tourism Month quickly approaching, Visit California is well underway in planning a robust statewide media and stakeholder outreach effort throughout all of May, amplified through partnerships with industry leaders like you.

Visit California will release its 2017 Economic Impact Report to media at 10 a.m. May 7. The comprehensive report provides detailed breakdowns of the economic impacts of tourism across industry sectors, regions and counties. You can find last year’s report here.

The following materials will help you share your region’s tourism story with your local networks of stakeholders and media contacts. You can find Visit California's comprehensive industry toolkit on the dedicated California Tourism Month page.

These pieces enable you to highlight report findings specific to your county or region in your next newsletter, pitch or post. The toolkit includes:


Join Visit California and its research vendors for a webinar at 11:30 a.m. April 27 to discuss both messaging framework around the report and the methodology behind it. Register here to participate.

If you are planning outreach around the report release and would like to coordinate efforts, or if you have any questions, contact Visit California Public Affairs Manager Kayla Woods at or (916) 233-0257.

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