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Global Ready

January 2018

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Global Ready is a series of cultural, sales and service trainings that highlights best practices for welcoming international visitors from California's top international markets. Participants receive tools to attract, engage and keep these valuable travelers.

Global Ready

Global Ready is an educational platform aimed to prepare California's tourism industry to better serve the global traveler. The program is designed to inform tourism industry professionals on market landscape, cultural nuances and how to do business in the market effectively. 

The program’s primary objectives are to leverage Visit California’s resources -- including research and its network of global offices -- to gain and share relevant global insight, to collaborate as an industry on global market development and to increase product offerings for greater ROI. 

Global Ready Seminars

About the seminars

Global Ready seminars are a series of cultural, sales and service trainings that highlight best practices for welcoming visitors from key international markets. Participation gives you the tools you need to properly engage in market, create networking opportunities and to expand your business.

Who should participate in this course?

Training is perfect for front-line employees, managers, marketing and sales staff from the following areas or anyone interested in learning how to better understand and serve global visitors:

  • Hotels
  • Retail
  • Restaurants
  • Attractions
  • Cultural institutions
  • Sightseeing
  • Transportation
  • Service providers

New for 2017
Several new discussions and key insights highlight this year's program. New topics include:

  • The future of millennial tourism
  • The new definition of luxury
  • The evolution of group travel
  • The rise of the Free Independent Traveler (FIT) in China
  • Best practices for mobile integration in your destination
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    Visit California presents: California's Global Ready: China

    The first of a five-part series, these videos feature detailed insight into booming tourism industries such as attractions, accommodations, restaurants and retail, travel services and passenger rental car.

     

    China Market Profile

    China is California’s No. 1 overseas market, home to a burgeoning outbound leisure travel population that is playing a formative role in shaping the global travel landscape. Important things to note include:

    Profile of a Chinese Traveler

    China is California’s No. 1 overseas market, home to a burgeoning outbound leisure travel population that is playing a formative role in shaping the global travel landscape. Important things to note include:

    • 87 percent of travelers are under 40 years old
    • 67 percent hold a Bachelor’s degree; 13 percent hold a Master’s degree
    • Half of the Chinese audience utilize smart phones for travel tips and destination information
      Learn More

    Find out more about Chinese travelers on our China Market Profile (INSERT Link to China Market Profile link with a “jump” to the Audience section)

    • Accommodations
    • Attractions
    • Rental Cars
    • Restaurant and Retail
    • Transportation Services

    A Decade of Dreaming Big

    In 2008, Visit California opened its first two offices in the China market, recognizing an opportunity for substantial growth. Since then, that initial $500,000 investment has turned into six offices and more than $9 million invested annually. 

    Work with Visit California

    Co-op programs allow California industry leaders to create a shared marketing objective and collaborative investment, in addition to becoming more alight with Visit California’s programs and initiatives.

     To learn more about available co-op program opportunities specifically for the China market, visit: China-Related Co-Op Programs.

    Visit California presents: California's Global Ready: India

     The innovative seminar series provides the tools and insights for industry partners across all tourism industry segments to attract, engage and retain Indian travelers.

    Global Ready India

    India’s outbound tourism market has the greatest potential for growth of anywhere in the world given the country’s enormous population — the youngest on the planet — and its economic trajectory. With record travel growth expected from India, it is more important than ever to ask: Is your business India ready?
      
    Join Visit California for an in-depth look at the growing and dynamic Indian market. Learn how to attract, engage and keep these valuable travelers.

    Key Takeaways:

    • Trends in Indian Travel
    • Tips for Meeting Traveler Expectations
    • Best Practices for Serving Indian Visitors

    Check out our India Ready Reference Guide

Global Ready Travel Profiles

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