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IPW Anaheim

June 2019

Event

U.S. Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW secures America’s position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer. In three days of pre-scheduled business appointments, more than 6,200 U.S. and international delegates meet face-to-face to create $4.7 billion worth of future travel business for America.

U.S. Travel’s IPW returns to California for IPW Anaheim June 1-5, 2019. Visit California in partnership with Visit Anaheim plans to roll out the red carpet for our international trade and media partners from around the world. As host state, Visit California is maximizing every opportunity to showcase the Golden State in partnership with the statewide industry. Outlined below are a few of the top activities planned:

California Plaza Logo

California Plaza
Saturday, June 1: 3–7 p.m. (Soft Opening)
Sunday, June 2:  2–6 p.m. (Grand Opening)
Monday, June 3: 6:30–9 a.m. and 5:05–8 p.m. 
Tuesday, June 4:  6:30–9 a.m. and 5:50–11 p.m. 
Wednesday, June 5:  6:30–8:30 a.m.; 3:50–6:30 p.m. and 10–11 p.m.

In the first-of-its-kind activation, Visit California along with 14 plaza pioneer destination partners will debut a wow-worthy immersive brand experience in the central plaza that connects the host hotels to the convention center entrance. This California Plaza will captivate attendees for the duration of IPW 2019 with unique demonstrations and entertainment, engaging activities and an awe-inspiring build out to educate IPW attendees about each partner destination and inspire big dreams about travel to the Golden State.

This original California Plaza Activation will return annually at IPW in the years to come leading up to IPW’s California return in 2024 to Los Angeles.

California State Caucus Logo

California State Caucus
Sunday, June 2
12–2 p.m.

California delegates are invited to join Visit California for a networking lunch and state tourism update. Attendees will have an exclusive opportunity to network directly with Visit California's 13 international offices and be a part of the grand opening of the California Plaza.

A brief presentation from Visit California President & CEO Caroline Beteta will kick off the State Caucus with an industry update and international insights followed by the official ribbon cutting of the California Plaza and global networking.

Press Conference
Wednesday, June 5
8:30 a.m.

California delegates are invited to join the annual press conference where Visit California President & CEO Caroline Beteta will share key news and information about the state of travel in California. Topics will include international visitation, opportunities and challenges for the coming year and new platforms that will continue to differentiate California as a top travel destination in the United States and a place where everyone can “live the dream.”

Post IPW FAMs
Visit California is hosting 14 different trip concepts, a new record, intended to inspire new itinerary development, spark surprising story ideas and build buzz for the rich diversity of brag-worthy travel moments awaiting our global visitors. A dash of star power will be sprinkled throughout the FAM trips with cameo appearances from some California Dreamers and innovators.  Participants will be treated like VIPs on three or four day tours of California with itineraries crafted to showcase the laid back, diverse, activity-rich portfolio that the Golden State has to offer. 

The 14 groups of media and travel trade will get an immersive experience in each of the regions they will visit with an overarching emphasis on the incredible highways and road trips that California has that connect them all together, further inspiring the endless possibilities when visiting California.

Sponsorship Opportunities
To inquire about sponsorship opportunities for IPW 2019, please visit the sponsorship page for more information.

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