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Industry Relations Program

Presented by Visit California

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The Industry Relations Program aims to help unify California’s travel industry and effectively reinforce the state’s global position as a premier travel destination around the world.

Industry Relations Program

The program includes numerous touchpoints with which to engage with Visit California, including through designated regional representatives, Visit California speaker opportunities, and exclusive presentations at Visit California headquarters.

Director of Client Relations

The Director of Client Relations is your go-to person for all things Visit California. They provide in-depth information on all the ways to engage with Visit California and leverage the organization’s global resources to boost travel to your destination or business. They are also the eyes and ears of the industry and your point person for feedback and questions regarding the Visit California program.

Meet your industry liaisons.

Speakers Desk

In FY16/17, Visit California staff traveled more than 30,000 miles to speak at more than 50 conferences and events to share value of tourism. Speaking events are a fundamental way in which Visit California engages with Golden State travel and tourism industry partners and broader audiences alike to highlight the value of tourism marketing and emphasize the industry’s impacts on the state’s economy and culture.

Do you have a conference or an event that would benefit from Visit California’s participation and would like to request a speaker? Submit a speaker request form here.

Destination: Third Thursday

Every month, Visit California’s Sacramento headquarters opens its doors to welcome destination marketing organizations to educate staff on what each region has to offer. Destinations ranging from the state’s hidden gems to its biggest gateway cities provide a lively, hourlong presentation spotlighting the best of each destination and providing an opportunity to better integrate marketing programs.

Due to the vast wealth of destinations across the state and high interest in the program, Destination: Third Thursday events are booked a year in advance. If you would like to participate, contact Industry Relations Coordinator Ashley Bisek

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