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Why Travel Matters

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Travel and tourism is one of California’s most vital engines for economic growth. Every day, travelers inject hundreds of millions of dollars into communities across the Golden State, infusing $126.3 billion in to the state’s economy in 2016. This spending generated $10.3 billion in local and state tax revenue and supported more than 1 million jobs for Californians, providing $45.4 billion in employee earnings.

As the sixth largest economy in the world, California cannot afford to lose the benefits from the state's thriving tourism economy. Visit California and the state's tourism industry have successfully galvanized the California brand around the world, and as a result continue to experience economic vitality and spending growth.

Visit California's strategic marketing decisions deliver a strong return on investment, generating revenue that empowers the state and local governments to invest in infrastructure improvements, cultural and civic amenities and innovative projects that benefit both residents and visitors.

New this Month: Stay Green Forum 

People come from all over the world to fall in love with California’s unmatched beauty. The tourism industry is the perfect steward for California’s environment, protecting this irreplaceable resource for future generations of explorers, innovators and dreamers. Across the state, the travel industry has made impressive strides as a partner in sustainability, as tourism businesses are developing innovative strategies to advance environmental protection and accelerate the hospitality experience — ensuring the industry remains a strong economic engine for the state.

This March, Visit California will join the Hotel Council of San Francisco at the Stay Green Forum 2018 – a premier event dedicated exclusively to sustainability and hospitality for the tourism industry. The forum provides the unique opportunity to hear from corporate hotel sustainability leaders, government officials and experts in hospitality design and construction about the latest innovations and best practices adopted by the industry.

Click here to learn more about the conference.

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