Couple
Back to Programs

Why Travel Matters

Request Info

Travel and tourism is one of California’s most important engines for economic growth. Every day, travelers infuse hundreds of millions of dollars into communities across California, spending a projected $126.3 billion in 2016. That visitor spending generated $10.3 billion in local and state tax revenues and supported more than 1 million jobs for Californians.

In today’s always-on U.S. work culture, vacation is often one of the first and biggest casualties. And though the Golden State is home to some of the most beautiful destinations and iconic attractions in the world, California has some of the worst vacation habits in America, with 61 percent of Californians surrendering a total of more than 90 million unused vacation days annually. This stockpile of unused vacation time threatens workers’ productivity, creativity and energy, hurting bottom lines across the state. Last year alone, California’s private sector was liable for $47 billion in unused vacation time.

While California may be one of the worst offenders when it comes to leaving time on the table, we stand to gain the most from converting those unused hours into travel experiences — to the tune of $18 billion in potential direct travel spending.

National Plan for Vacation Day is a no-cost way we can encourage Americans to take their time off — and ideally, to spend that time as a tourist in the Golden State. Individuals who plan are more likely to use all of their time off, take more vacation days at once, and report greater levels of happiness in every category measured. Join Visit California and Project: Time Off on Jan. 30, 2018 for National Plan for Vacation Day and encourage Americans to declare their vacation days for the rest of the year, at the start of the year.

This year we make it easy as ever for Americans to plan their vacation. Here’s how you can get involved:

Other Programs You Might Be Interested In View All Programs Programs Detail Page