Brazil Market Profile

Research has long forecast that the sleeping giant that is Brazil will inevitably awaken, an expectation backed by years of steady investment in the market. Despite recent political and economic instability, there is still enormous potential for a boom. Brazilian travel is beginning to ramp back up, particularly within the country’s luxury audience. These travelers are typically part of Generation Y, traveling to California for extended stays, up-and-coming destinations and adventure.


  • Two of five Brazilians will travel internationally during the next two years
  • Social and digital media, such as video and VR, are key influencers in travel
  • Members of Generation Y overwhelmingly prefer to plan trips via mobile
  • On the Brazilian political front, progress has been made, though government stability remains a persistent question

Travel Profile

In-Person Trips, 2016
$410 Million
Visitor Spending, 2016

Market Conditions

GDP Annual Growth Rate

After the end of the Dilma Rousseff impeachment process and the designation of Michel Terner as the president of Brazil, the economic situation is more stable and forecasts are very positive, even with the political situation still delicate. The Brazilian travel industry is seeing an increase in sales. Brazilian Class A is still the target traveler. Their profile remains the same, even with the crisis. Travelers are looking for new, fresh and trendy destinations to visit.

Exchange Rate

The dollar exchange rate is now stable, helping travelers define their next vacation and appears to be more stable for planning purposes.

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Travel & Planning Methodologies


  • 5 weekly nonstop flights: American Airlines daily and Korean Airlines 3 times weekly.
  • 1,334 weekly seats
  • There are very good connections in other American and Central American hubs with United, Copa, Aeromexico, Latam and Avianca


  • Booking behaviors have remained consistent
  • Planning time frame: 3-4 months in advance
  • Booking time frame: September-November for travel between December to February; March-May for July vacation period
  • More than 40 percent of travel to California booked through traditional tour operators and travel agencies, with the remainder booked through online travel agencies and directly with airlines.
  • Over 50 tour operators package California

Market Barriers & Risk Factors



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