California Pavilion at Virtual IMM USA 2021 hero
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California Pavilion at Virtual IMM USA 2021

January 2021 | Starting at $825

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Visit California is excited to announce that it will continue its partnership with TravMedia’s International Media Marketplace (IMM) USA in 2021.

This year due to COVID-19's travel restrictions, there has been an increasing need to connect with media online in a virtual market, as destinations focus their marketing efforts from offshore to domestic media. Interstate and intrastate destinations must encourage consumers to travel again, to build back their customer base. The media is the best way to create immediate interest and demand. US destinations are promoting American travelers to stay at home and explore their backyard. 

As an alternative to the physical IMM, TravMedia is hosting a virtual IMM in January 2020 across three days.The set-up of each appointment remains the same, with automated preferences followed by manual scheduling. In advance of IMM, each delegate will receive their respective schedule, allowing them to access the Meetings Manager for their 15-minute video appointment. Virtual IMM USA 2021 will occur January 27-29, 2021.

California Pavilion delegates will benefit from:


Visit California will have a robust presence throughout the conference, but space is limited.

Initial registration for this event is closed but there are still a few spots let. Please contact Kristen Bonilla if you are interested in attending. The price remains $725 through September 30, then increases to $825 in October.


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