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Professional cycling teams at the 12th annual Amgen Tour of California.
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Inspire Visitation with the California 101 Media Toolkit

By Kayla Bell 02/28/2020

Increase your web traffic and promote your region with highly produced California 101 content, available for use by Visit California's industry partners. The content program inspires visitation with stunning multimedia and practical how-to articles with embedded partner links, all easily adapted for English and non-English markets. 

Promote your organization and region with California 101 >>

The California 101 toolkits feature media and copy that addresses potential visitors' most common search queries when planning trips within the state. The content covers all five experience pillars (outdoors, culinary, culture, family, luxury) across 12 regions through five themes: 5 Amazing Things, National Parks, Beaches, Road Trips and Resorts. 

The program launched in January 2018 with 35 videos and 35 articles, with an additional 17 videos and articles released in January 2019. Visit California has seen an increase in SEO ranking since launch, and the content continues to perform well across all channels. 

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