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Plan For Vacation Day
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Visit California Leverages National Plan for Vacation Day

By Erin DeMarois 02/05/2020

Visit California celebrated National Plan for Vacation Day alongside the U.S. Travel Association and the California travel and tourism industry in January. The holiday, Jan. 28 this year, challenges the always-on work culture in the U.S. and encourages workers to take time off and see the country. 

In 2018, Americans left 768 million vacation days on the table, rendering them less healthy and happy. Amplifying key messages around National Plan for Vacation Day helps remind California residents to get out and see their home state. It also reminds industry partners that simply helping travelers plan their next vacation in California makes them more likely to follow through and visit. 

This year, Visit California distributed U.S. Travel’s toolkit aimed at encouraging Americans to plan their next vacation in California. 

In order to promote this messaging, Visit California shared calls-to-action on both industry and consumer social media channels:

Visit California social media for National Plan for Vacation DayVisit California social media for National Plan for Vacation DayVisit California social media for National Plan for Vacation Day

Earned media efforts tapped into "Bartell’s Backroads," a travelogue video series produced by Sacramento's ABC10 and hosted by reporter John Bartell. The shows originate in Sacramento, but are available to other ABC affiliates in California and outside the state. In honor of National Plan for Vacation Day, Bartell shared his top three places to visit in Northern California in 2020. The episode highlighted Humboldt, the Eastern Sierra region and Lassen National Park. 

Even tourism industry workers need to take their paid vacation, and Visit California’s trip-planning resources are always available. VisitCalifornia.com features the Road Trip Republic hub that calls out to the American spirit of adventure and takes visitors off the beaten track. 

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