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Professional cycling teams at the 12th annual Amgen Tour of California.
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'Parents Love It' Ad Spot Refresh

By Gabrielle Grow 03/03/2020

With its theme parks, state and national parks, beaches, zoos, aquariums, museums, and more, California is Kidifornia: the place that thrills kids and brings out the kid in adults, too.

In February 2020, Visit California launched the refreshed version of the Kidifornia TV/OTV spot, "Parents Love It," to feature new theme park attractions including Star Wars: Galaxy's Edge, and Jurassic World: The Ride. This TV/OTV spot is targeted at the millennial family. It fosters affinity for California as the premier travel destination and features kids as the storytellers.

The "Parents Love It" refresh is running in the U.S. and Canada on media partners including YouTubeTV, Hulu, CBS, Discovery and Amazon through May 11, 2020. It is expected to receive more than 860 million impressions. 

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