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California 101

Increase your web traffic and promote your region with highly produced California 101 content, available for use by Visit California's industry partners. The content program inspires visitation with stunning multimedia and practical how-to articles with embedded partner links, all easily adapted for English and non-English markets.

The provided toolkits feature media and copy that address potential visitors' most common search queries when planning trips within the state. The content covers all five experience pillars (outdoors, culinary, culture, family, luxury) across 12 regions through five themes: 5 Amazing Things, National Parks, Beaches, Road Trips and Resorts. The program launched in January 2018 with 35 videos and 35 articles, with an additional 17 videos and articles released in January 2019. Visit California has seen an increase in SEO ranking since launch, and the content continues to perform well across all channels.

The usage rights of this program allows Visit California's industry partners the broad use of all assets for distribution in owned channels (web, email, social) PR outlets and trade partnerships. Visit California only requires that none of the content is not altered, the logos remain on video assets and attribution in the form of "in Partnership with Visit California’ be included when using the images and editorial content. In addition, paid promotion rights are limited — please note the expiration dates when downloading the assets (instructions in the "California 101 Asset Toolkit," below). 

California 101 Toolkits

California 101 Program Toolkit
Learn about the program and past campaign activity.  

California 101 Asset Toolkit 
Download assets to promote your segment and region. 

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