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California Restaurant Month

January 2020


Every January is California Restaurant Month, when destinations and restaurants across the state showcase the best of local cuisine. From special events and menus to pre fixe dinners and exclusive deals, California Restaurant Month participants bring to life the culinary experiences that make the Golden State the No. 1 food travel destination in the country.


To be eligible to participate in California Restaurant Month, destinations must offer special culinary programming during the month of January that could include:

  • Restaurant week programs with themed menus focused on seasonality, local fare, special ingredients, signature cocktails or special pricing
  • A series of culinary experiences such as winemaker, brewer, forager, slow food dinners, VIP Tours, etc.
  • Food festivals and related ancillary programming

Partner Benefits 

Visit California understands the incredible value of culinary tourism and its impact on destinations. That's why California Restaurant Month is backed by an integrated promotional effort, including:

  • Dedicated California Restaurant Month content on
  • Targeted PR outreach to national and regional media
  • California Restaurant Month press release template
  • Extensive social media efforts through Visit California channels and digital influencers
  • A California Restaurant Month Toolkit to assist destinations in their efforts to develop, promote and manage their own successful Restaurant Week events 
  • A dedicated California Restaurant Month consultant to advise and guide destination partners
  • Access to a pre-recorded industry webinar offering program development, recruiting tips and marketing best practices (see below)


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