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California Takeout Tuesday

Support for California’s Restaurant Industry

As Californians stay home to flatten the curve on the spread of the coronavirus, small businesses, especially restaurants, have taken a substantial hit. While dining rooms are closed, many kitchens remain open to serve takeout and delivery meals to communities and jobs for their employees.

As a sign of support for local restaurants, Visit California asks that you share in promoting #CATakeoutTuesday.

The campaign is social media-focused and aimed at encouraging Californians to order takeout from their favorite restaurants every Tuesday.

SHARE CALIFORNIA TAKEOUT TUESDAY
Visit California is driving consumer awareness by sharing culinary content across its owned channels on Tuesdays, including social posts, blogs, engagement questions and content from partner chefs and restaurants.

How to share #CATakeoutTuesday: 

  • Share the #CATakeoutTuesday graphic across your social channels and include the hashtag in your posts - downloadable graphics are available here
    • The graphic can be used alone, or in conjunction with an image in posts

    Takeout Tuesday

  • Include #CATakeoutTuesday and @VisitCalifornia in all of your social posts for optimum exposure and engagement 

For chefs and restaurants: 

  • Share behind-the-scenes moments, updated menus, daily or weekly specials and other engaging content
  • Encourage takeout customers to share orders using #CATakeoutTuesday
  • Ask loyal “regulars” or local influencers to share images and stories of their favorite menu items available for takeout
  • Join the conversation on Visit California’s social channels and engage with Visit California followers about your restaurant
  • Download sample social posts

For destinations and communities: 

  • Point to any local resources or restaurants that remain open or are providing special services during this time
  • Reach out to local chefs and restaurants to and ask them to get involved in the activation 
  • Join the conversation on Visit California’s social channels and engage with followers about restaurant options in your destination
  • Share interesting culinary stories happening in your destination on days other than Tuesday to build excitement and awareness for #CATakeoutTuesday
  • Reconnect with local influencers and encourage them to share the message
  • Download sample social posts

VISIT CALIFORNIA SOCIAL MEDIA CHANNELS AND #CATAKEOUTTUESDAY RESOURCES

 

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