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Helloworld Travel Group Australia Co-Op

November 2019- February 2020 | Starting at $10,000

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Helloworld is the second largest travel group within Australia sending nearly 30,000 travelers and booking 37,000 room nights in California in 2019. Helloworld has a network of over 2,200 agents, and boasts that their consultants are among the most experienced and talented in the market. Visit California is partnering with Helloworld Travel Group on an integrated marketing campaign incorporating brand and tactical activity, as well as trade education and awareness. The campaign will align with the peak booking season for Australian travelers; Jan/Feb 2020. The total value for this campaign from across all partners (Visit California, Helloworld, Airline partner and Rental Car partner (Alamo)) is $400,000 AUD spread across cash and in-kind investments.

Key Dates Co-op Detail Page Co-op Detail Page

Enrollment Dates
  • 11/6/2019 - Enrollment Start Date
  • 11/20/2019 - Enrollment End Date
Campaign Dates
  • 1/24/2020 - Campaign Start Date
  • 2/20/2020 - Campaign End Date

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Partner Buy-In

Contact Information Co-op Detail Page Co-op Detail Page

Melanie Bednall

Target Audience

  • Millenials (ages 25 – 40)
  • Millenials with kids

Key Campaign Elements

The below is a list of all campaign elements that will make up the entirety of the Visit California/Helloworld marketing campaign.

  • Print media
  • Paid digital (programmatic and display)
  • Agent marketing support (in-store digital screens)
  • Organic social on Helloworld channels
  • Paid social
  • Dedicated campaign landing page (consumer)
  • EDMs (consumer)
  • Agent Marketing Support (local area marketing assets)
  • Trade press advertising (KarryOn and Travel Daily)
  • EDMs (agent)
  • Agent STAR incentive
  • Organic social (agent)
  • Dedicated campaign landing page (industry sales site)

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